Brand Strategy & Consumer Insights Intern

The Familie•Los Angeles, CA

6d•Hybrid

About The Position

Unlisted and The Familie are seeking a curious, analytical, and strategically minded Brand Strategy & Consumer Insights Intern. This internship is an educational opportunity designed to provide hands on exposure to the process of building, positioning, and growing consumer brands. Working primarily with the Unlisted team, the intern will work alongside our strategy and creative teams to learn how market research, consumer insights, cultural trends, and competitive analysis inform brand strategy and go to market decisions. Please note this is an unpaid internship, applicants MUST be eligible for class credit.

Requirements

Must be enrolled in a university and continue to be enrolled for the duration of the internship.
Preferably pursuing a degree in marketing, advertising, business, communications, consumer psychology, sociology, or a related field.
Strong interest in brand strategy, consumer insights, market research, marketing, or brand development.
Naturally curious with an interest in consumer behavior, culture, brands, and emerging trends.
Strong research and analytical skills with the ability to identify key themes and insights.
Strong written and verbal communication skills.
Comfortable organizing information and presenting findings in a clear and concise way.
Detail oriented, organized, and able to manage multiple projects and research assignments.
Working knowledge of Microsoft PowerPoint, Excel, Google Slides, Google Sheets, or similar platforms.
Ability to take direction, ask thoughtful questions, and collaborate with a team.

Nice To Haves

Interest in consumer brands, sports, music, entertainment, fashion, beauty, culture, and/or lifestyle is a plus.
Preferably juniors or seniors.

Responsibilities

Evaluate industries and product categories, including identifying emerging trends, market shifts, and potential areas of white space.
Identify and understand target consumers, including demographics, behaviors, preferences, purchasing habits, and cultural influences.
Assess competitors, positioning, messaging, product offerings, pricing, and opportunities for differentiation.
Participate in guided exercises to understand how unmet consumer needs and market opportunities can inform new brand, product, and category concepts.
Explore emerging consumer, lifestyle, cultural, social, and industry trends and how they can influence brand strategy.
Gain exposure to the full brand-development process, from early research and positioning through creative development, product strategy, marketing, and go-to-market planning.
Learn how research and insights are synthesized into clear findings, strategic recommendations, and presentations.
Observe real-world brand strategy projects.
Receive feedback designed to help you develop foundational skills in consumer insights, research, strategy, and brand.