Brand Strategy & Consumer Insights Intern

The Familie • Los Angeles, CA

9h • Hybrid

About The Position

Unlisted and The Familie are seeking a curious, analytical, and strategically minded Brand Strategy & Consumer Insights Intern. This internship is an educational opportunity designed to provide hands-on exposure to the process of building, positioning, and growing consumer brands. Working primarily with the Unlisted team, the intern will work alongside our strategy and creative teams to learn how market research, consumer insights, cultural trends, and competitive analysis inform brand strategy and go-to-market decisions. This is an unpaid internship, and applicants must be eligible for class credit.

Requirements

• Must be enrolled in a university and continue to be enrolled for the duration of the internship.
• Strong interest in brand strategy, consumer insights, market research, marketing, or brand development.
• Naturally curious with an interest in consumer behavior, culture, brands, and emerging trends.
• Strong research and analytical skills with the ability to identify key themes and insights.
• Strong written and verbal communication skills.
• Comfortable organizing information and presenting findings in a clear and concise way.
• Detail oriented, organized, and able to manage multiple projects and research assignments.
• Working knowledge of Microsoft PowerPoint, Excel, Google Slides, Google Sheets, or similar platforms.
• Ability to take direction, ask thoughtful questions, and collaborate with a team.

Nice To Haves

• Preferably pursuing a degree in marketing, advertising, business, communications, consumer psychology, sociology, or a related field.
• Interest in consumer brands, sports, music, entertainment, fashion, beauty, culture, and/or lifestyle is a plus.
• Preferably juniors or seniors.

Responsibilities

• Market & Category Research: Learn how to evaluate industries and product categories, including identifying emerging trends, market shifts, and potential areas of white space.
• Consumer Research: Explore how to identify and understand target consumers, including demographics, behaviors, preferences, purchasing habits, and cultural influences.
• Competitive Landscape Analysis: Learn how to assess competitors, positioning, messaging, product offerings, pricing, and opportunities for differentiation.
• White Space Identification: Participate in guided exercises to understand how unmet consumer needs and market opportunities can inform new brand, product, and category concepts.
• Trend & Cultural Research: Explore emerging consumer, lifestyle, cultural, social, and industry trends and how they can influence brand strategy.
• Brand Building: Gain exposure to the full brand-development process, from early research and positioning through creative development, product strategy, marketing, and go-to-market planning.
• Strategic Thinking & Presentation: Learn how research and insights are synthesized into clear findings, strategic recommendations, and presentations.

Benefits

• Mentorship and guidance from team members
• Opportunities to observe real-world brand strategy projects
• Feedback designed to help develop foundational skills in consumer insights, research, strategy, and brand.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed