Director, Consumer Strategy & Insights

Canvas Worldwide • El Segundo, CA

16h • Hybrid

About The Position

Canvas Worldwide is seeking a Director, Consumer Strategy & Insights to direct the consumer insights practice for assigned brands. This role involves deep investigation into culture, brands, and people, with a focus on the automotive culture, competitive landscape, and market drivers. The purpose is to understand consumers as real people, their motivations, how they connect with brands, and how marketing communications influence their decisions. This position will also collaborate with the department head to expand the Decision Road practice and integrate capabilities with other marketing disciplines within Canvas.

Requirements

• Demonstrated leadership through influence
• Expertise in synthesis of qualitative and quantitative findings to deliver compelling storytelling to inform, influence and shape strategy and ideas
• Exceptional communication (written & verbal) and presentation skills
• An eye for effective presentation design
• Proactive with an ability to think on your feet
• Resourceful and scrappy, able to solve problems with whatever resources are available
• Ability to work independently as a self-supported team-of-one when necessary
• Capacity to learn and master new software tools and platforms
• Intellectually curious and inquisitive
• Service-oriented
• Committed to truth and objectivity
• High-level of personal accountability
• Strong work ethic; self-starter with proven ability to drive projects from start to finish in a timely manner
• Willingness to try new things that just might (or might not) work
• Ability to prioritize and handle multiple tasks with flexibility
• Ability to build and maintain strong internal and external relationships
• A collaborative team player who can work within a matrix structure
• Unflagging positive energy
• Six to eight years’ experience at an agency or in a consumer-focused role (for example, strategic/account planner at a creative agency or connections planner at a media agency)
• Facility with all relevant data sources (1st, 2nd, 3rd party)
• Strong consumer quantitative/syndicated research expertise
• Client presentation history

Nice To Haves

• Previous experience working in the automotive industry is a PLUS

Responsibilities

• Develop a deep understanding of the category in which the brand competes, allowing for a closer connection between audiences and our communication strategies.
• Seek insights from both primary and secondary research to understand attitudinal (qualitative) and behavioral (quantitative) aspects of the consumers’ relationship with both brands and potential communications channels.
• Master the use of all available planning and insights tools, including Linnaeus, MRI/Simmons, GWI, VideoAmp, and others.
• Proactively mine all available resources for any information that can lead to a better understanding of the consumer, the brand, or the communication challenges at hand.
• Develop a tight, collaborative relationship with the Canvas brand strategy and channel planning teams.
• Maintain an intimate understanding of each target audience’s thoughts and behaviors, especially with respect to potential communications channels.
• Support Canvas and your clients in continuing to evolve and enhance consumer insights and the value it affords Canvas and its clients (new tool development, for example).
• Develop and maintain a close working relationship with agency partners.
• Develop compelling stories using analysis and data from a variety of credible sources; create effective presentations with clear narratives that drive to a specific point-of-view or recommendation.
• Craft Activation Briefs as required for your assigned brand and new business and ensure that resulting recommendations and actions remain on strategy.
• Lead ideation sessions that bring activation ideas to life through media channels; inspire teams to bring creative thinking to how we use existing and new media vehicles.
• Provide in-depth insight for both Canvas and client strategists specific to emerging trends that will affect our clients’ businesses.
• Develop relevant thought-leadership pieces that bring fresh insights to our clients and the agency.

Benefits

• Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Employee social and wellness events
• DEI Council
• Auto purchase rebate program
• Monthly wellness allowance
• In-office amenities such as fresh kombucha and an in-house barista

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed