Freelance Brand Strategist, Commercial RFPs (As Needed)

mindbodygreen•Miami, FL
•Remote

About The Position

mindbodygreen partners with brands that want to show up meaningfully in the wellness conversation. We are building a bench of freelance strategists to help us respond to RFPs across various categories including beauty, food, home, lifestyle, and auto. This role involves partnering closely with the Director of Brand Strategy and the sales team to develop strategic approaches for RFPs, including audience and cultural insights, strategic storytelling, content and media ideas, and structuring final presentations. Projects can range from single sections with fast turnarounds to full RFP responses.

Requirements

  • 5 to 10 years of brand strategy experience.
  • Experience in branded content, media, or agency settings.
  • Experience writing RFP responses or pitch decks.
  • Strong writing skills.
  • Ability to work quickly and accurately.
  • Ability to find insights in new categories.
  • Proficiency in Google Slides and PowerPoint.
  • Ability to take a deck from rough outline to polished draft.
  • General availability during ET business hours when a project is live.

Nice To Haves

  • Experience across wellness, beauty, and lifestyle categories.

Responsibilities

  • Partner closely with the Director of Brand Strategy and sales team to understand RFP requirements.
  • Develop audience and cultural insights.
  • Build the strategic story for proposals.
  • Shape integrated content and media ideas.
  • Write and structure final pitch decks.
  • Respond to RFPs across various categories.
  • Turn work around within a few days for tight timelines.
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