Brand Strategist

EVERSANA•Yardley, PA

1d•Remote

About The Position

The Digital Engagement for Performance Management team helps employees understand, adopt, and engage with major performance, development, leadership, and organizational transformation initiatives by applying branding, storytelling, content strategy, design, and employee experience principles. The ideal candidate is someone who combines strategic thinking, content development, communications, UX content, and brand storytelling capabilities. The individual must be able to determine what should be communicated and how it should be communicated, not simply execute writing assignments.

Requirements

Large Agency background (brand, creative, or communications) or large enterprise environments
Strong exposure to high-quality strategy and content development
Internal communications and employee engagement
Experience developing content across multiple formats
Experience with Content Strategy, Brand Strategy, and/or Creative Strategy roles
Employee Experience Communications
Strategic Thinker
Strong problem-solving and messaging skills.
Balances business objectives with audience needs.
Independent & Collaborative
Works effectively within a team while requiring minimal day-to-day direction.
High Standards
Demonstrates strong strategic thinking and content quality.
Experienced in fast-paced, high-performance environments.
Team-Oriented
Enjoys collaboration and contributing to a shared team mission.
This role is more focused on strategic content, messaging, and digital experiences than on long-form articles or email communications.

Responsibilities

Develop messaging frameworks, narratives, positioning, naming conventions, and content structures.
Partner with stakeholders to shape communication strategies.
Translate complex enterprise initiatives, programs, processes, and digital products, making them simple, clear, and compelling.
Make enterprise information accessible and relevant to employees.
Apply brand and audience engagement principles to internal communications.
Create campaign-style messaging that is memorable and impactful.
Maintain consistent voice and messaging across channels.
Position large enterprise initiatives.
Develop leadership development program narratives.
Create digital product content and UX writing.
Develop internal websites and intranet experiences.
Create one-pagers, guides, toolkits, and informational resources.
Develop employee experience and performance-related communications.
Develop content architecture and content ecosystems across multiple initiatives.
Lead brand and content strategy.
Lead internal communications.
Lead digital and UX content.
Lead content architecture and taxonomy.
Lead program positioning and storytelling.
Manage projects and collaborate with stakeholders.
Work directly with senior leaders and stakeholders.
Present and defend recommendations with confidence.
Operate as a strategic advisor rather than a content executor.