Brand Specialist

EssilorLuxottica Group•Gladstone, MO

5d•Onsite

About The Position

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn! The Brand Specialist is directly responsible for driving growth in branded categories (PAL, Photochromatic, AR) through all channels (ELOA, PLG, IDD, KA). Consistently achieves established national sales goals through the coordination and training of the sales team and their respective customers. Team will also be directly responsible for regular practice visits with iECP (Eyecare Providers) to maximize sell through opportunities of EssilorLuxottica’s newest hearing assistance eyewear product, Nuance.

Requirements

Demonstrated sales results with 3-5 years outside sales experience
Strong consultative selling
Sophisticated presentation skills
Technical capability in lens, audiology, medical device, or tech space
Proven leadership, management and communication skills.
Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, general pc navigation, contact management system and sales analytical tools).

Nice To Haves

Bachelor’s degree preferred
Demonstrated results in leading sales people strongly preferred.
ABO Certified preferred

Responsibilities

Responsible for development and strategies to drive branded growth within respective geography.
Executes business objectives through influencing Account Executives, IDD Sales Reps and direct customer interactions.
Technical expert in progressive, photochromic and AR lens technology and the value EL brings in these categories.
Achieves national Brand group sales forecast.
Presents and educates doctors at local workshops
Responsible for sales unit volume across ECP & IDD channels
Ensures Account Executives and IDD partners are complying with the necessary territory and account planning activities to achieve regional sales goals.
Assists the District Sales Manager, Account Executives and IDD partners in building key accounts business plans.
In partnership with Audiology consultants, training on Nuance complete pair technology to enable ECPs to sell through to maximize productivity of innovation launch.
Coaches the District Sales Manager, Account Executives & IDD partners on our selling process and ensures that they use the process to achieve regional sales goals.
Completes reports and other administrative duties in an accurate and timely manner.
Performs other duties as assigned by leadership.