Brand Specialist

United States Luggage•Hauppauge, NY

4d•Hybrid

About The Position

Briggs & Riley is one of the most awarded and respected travel brands in the world, known for exceptional quality, innovation, and our industry-leading lifetime guarantee. We are seeking a highly organized and detail-oriented Brand Marketing Specialist to join our Marketing team. In this role, you will play a central part in bringing the Briggs & Riley brand to life by coordinating marketing initiatives, product launches, retailer programs, trade shows, sales enablement projects, and creative development efforts. Acting as a key link between Marketing, Sales, Visual Merchandising, and external partners, you will help ensure projects are executed seamlessly, delivered on schedule, and aligned with our premium brand standards. Reporting to the Director of Marketing, this position is ideal for someone who thrives on organization and enjoys managing multiple moving pieces. If you're passionate about brand marketing, project coordination, and delivering exceptional work in a collaborative environment, we'd love to hear from you.

Requirements

4+ years of marketing, preferably in premium consumer goods, travel, lifestyle, or retail
BA in Marketing, Communications, or other Business Management areas preferred
Proficiency in Microsoft Office Suite – Power Point presentation fluency is required
Experience managing marketing budgets, vendor invoices and PO processes
Strong organizational instincts – being able to track multiple projects simultaneously
Fluency in AI tools with great judgments where the brand requires human touch
Comfort with digital project management platforms

Nice To Haves

You are passionate about storytelling and brand obsessed
You are curious and love to find solutions
You have outstanding organization skills and thrive on turning a complex project into a flawless execution

Responsibilities

Build polished sales and retail presentations that reflect B&R’s premium positioning
Coordinate development, approval and distribution of creative collateral and sales support materials
Help proof all brand materials before production – assist with copy, layout, brand execution
Maintain and manage the marketing content calendar, ensuring alignment across all initiatives
Monitor competitor activity and marketing trends to keep the team informed
Ensure all marketing materials are consistent and reflect Briggs & Riley standards
Own simultaneous marketing projects from kick-off to delivery
Track timelines and deliverables, maintaining a status report on all active projects
Act as the primary liaison between B&R Marketing and Sales teams, evaluating all projects
Coordinate product launch timelines, sample dates, and creative needs
Manage our new product launch meetings with B&R Sales team
Help manage marketing freelancers and external vendors as appropriate
Own day to day Marketing budget tracking on initiatives – reconcile POs and invoices
Own trade show planning, execution from start to finish
Source venues, oversee vendor contracts and coordinate logistics and materials
Manage all event communications pre-show
Represent the brand at events with retailers