Brand Partnerships Manager

HS BLOCKERCORP INC • Vernon, CA

8h • Onsite

About The Position

The Brand Partnerships Manager is a strategic relationship and partner activation role — not a media production position, editorial role, or general marketing coordinator. This is an operator-level hire for someone who understands how to build and manage ecosystems of influencers, affiliates, and sponsorship partners, and who can translate those relationships into measurable revenue impact. The Brand Partnerships Manager will serve as the primary liaison between Hydrobuilder Holdings’ marketing department and its external partner ecosystem, working in close coordination with the SVP of Business Development. This role owns the day-to-day activation, management, and optimization of all partner channels: influencer, affiliate, and brand/media sponsorships. The ideal candidate is a communicator and strategist first — execute with discipline, manage with precision, and escalate strategic decisions to the SVP of Business Development.

Requirements

• Cannabis industry experience strongly preferred; candidates with this background will be prioritized
• Demonstrated background in strategic marketing, brand marketing, or partner marketing
• Proven experience managing affiliate programs, influencer partnerships, or brand sponsorship relationships
• Exceptional communicator — clear, direct, and professional in written and verbal form; presentable for partner-facing and event contexts
• Highly organized with the ability to manage multiple active partnerships and workstreams simultaneously without loss of quality or accountability
• Proficiency with AI tools — specifically Claude and AI-assisted marketing platforms; candidates should be active, capable users
• Hands-on experience with podcast sponsorships, webinar production logistics, and live event activations preferred
• Familiarity with affiliate tracking software and partner management platforms preferred
• Light media literacy — ability to brief, review, and provide feedback on creative assets preferred
• Experience working in a cross-functional environment alongside sales and marketing teams preferred

Responsibilities

• Own day-to-day relationships with assigned influencers and affiliate partners
• Manage partner onboarding, activation, and retention workflows
• Coordinate directly with the SVP of Business Development on senior-tier influencer strategy and escalations
• Maintain active communication cadences with partners to ensure alignment, engagement, and performance
• Identify and cultivate new influencer and affiliate prospects aligned with brand positioning
• Support scheduling and advance coordination for media shoots, events, and tradeshows in partnership with the SVP, affiliate partners, and internal operations
• Develop a thorough working knowledge of the company’s affiliate incentive structure and program mechanics
• Design partner-specific activation strategies that maximize utilization of available incentives
• Track affiliate performance data and produce regular reporting on conversion rates, revenue attribution, and program health
• Identify underperforming partners and develop remediation or reactivation plans
• Recommend program enhancements based on performance trends and partner feedback
• Manage brand collaboration logistics across podcast sponsorships, webinars, events, media assets, swag, and visual content
• Coordinate partner deliverables, timelines, and approval workflows across all active sponsorship agreements
• Serve as the operational point of contact for media and brand partners from contract execution through campaign close
• Represent the company at sponsored events, partner activations, and industry appearances as required
• Translate partner marketing activity into documented, measurable sales impact
• Collaborate with the internal marketing and sales teams to align partner campaigns with revenue goals and sales cycles
• Ensure affiliate and influencer activity is tracked through the funnel and attributed accurately
• Surface partnership-driven insights that inform broader go-to-market strategy
• Brief internal and external media teams on deliverable requirements for partner campaigns
• Review and approve partner-facing creative assets — this role coordinates and approves, it does not produce
• Maintain a working knowledge of brand standards and ensure partner-generated content is on-brand
• Manage asset libraries and coordinate timely delivery of materials to partners

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Professional development and training opportunities
• Flexible work schedule and remote work options
• Cell phone stipend
• Travel reimbursement for approved event and partner engagement travel
• Performance-based incentives tied to affiliate revenue, program growth, and partner activation KPIs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1-10 employees