Brand & Partnership Marketing Specialist

Foot Locker•Los Angeles, CA

52d•$70,500 - $80,000•Hybrid

About The Position

The Brand & Partnership Marketing Specialist plays a key role in driving how our brand shows up across campaigns, collaborations, and key activations. This role is responsible for leading day-to-day campaign planning and execution with brand vendors and partners, while also contributing to broader brand strategy and go-to-market alignment. This position carries ownership and accountability, with a focus on connecting cross-functional work, making informed decisions, and ensuring strong execution across initiatives. The role partners closely with Marketing, Merchandising, Creative, and external teams to bring brand ideas to life in a way that is consistent with WSS and resonates with our customer. This role is responsible for creating and overseeing brand and partnership activations and initiatives in collaboration with all marketing departments for execution.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
4+ years of experience in brand marketing, campaign planning, or agency account management
Experience managing campaigns or major workstreams from strategy through execution
Strong understanding of integrated marketing and go-to-market processes
Experience with reporting, analytics, and campaign performance tracking
Strong project management skills with the ability to manage multiple priorities and deadlines
Ability to work cross-functionally and maintain alignment across teams
Strong communication skills, with the ability to lead discussions and provide clear direction
Sound judgment and decision-making skills
Strong organizational skills and attention to detail
Ability to build and maintain relationships with internal and external partners
Analytical mindset with the ability to translate data into actionable insights
Ability to work independently and take initiative
Proficiency in Microsoft Office

Nice To Haves

Experience working in a retail or consumer-focused environment preferred

Responsibilities

Lead execution of brand campaigns from brief to launch, ensuring timelines, deliverables, and quality standards are met
Take ownership of campaign planning, including creative briefs, timelines, and cross-functional alignment
Manage and maintain the campaign calendar and key milestones across initiatives
Partner cross-functionally (Marketing, Merchandising, Ops, Creative, Finance) to align plans and support execution
Lead integrated marketing meetings, including agenda setting, recaps, and follow-ups
Build and maintain relationships with external partners, vendors, and agencies
Oversee project management for brand initiatives, including timelines, trackers, approvals, and budgets
Guide creative asset development and approval processes with key stakeholders
Track campaign performance and provide insights and recommendations to improve future initiatives
Contribute to brand strategy, campaign ideation, and presentations
Responsible for the recap and analyzing the impact of the brand/partnership initiative and reporting to internal and external teams and leadership
Support budget tracking, purchase orders, and vendor coordination
Maintain organization across projects, ensuring clear communication and follow-through
Provide support and direction across projects to help keep workstreams moving
Lead or support special projects as needed