Brand Operator

Valnet Inc.•Montreal, QC

4d•Onsite

About The Position

Valnet is seeking a Brand Operator to own the commercial, financial, and operational performance of our Travel brands. This role blends strategic P&L ownership with hands-on execution across revenue, content, audience growth, and product monetization. You will act as the central operator for your brand(s), driving profitability, scaling commerce initiatives, and evolving the business from a single-site model into a diversified, multi-surface ecosystem. This is a high-impact role for someone who thrives at the intersection of strategy, execution, and optimization.

Requirements

1–5 years of experience in digital publishing, e-commerce, portfolio management, performance marketing, strategy, or operations.
Proven experience owning revenue initiatives and driving measurable growth.
Strong analytical and financial acumen
Deep understanding of content monetization, audience development, and digital growth models.
Comfortable operating in fast-paced, high-ownership environments.
Excellent communication and stakeholder management skills.

Responsibilities

Support full P&L performance at the EBITDA level, identifying opportunities for revenue growth and cost optimization.
Manage and scale commerce, affiliate, newsletter, sponsorship, and emerging revenue streams.
Develop and expand repeatable business offerings such as commerce hubs, newsletters, evergreen content products, and landing-page funnels.
Identify, launch, and manage direct affiliate partnerships to drive high-intent traffic, leads, and conversions.
Build and optimize high-intent funnels across sites, newsletters, landing pages, and utility experiences.
Partner with performance marketing and sales teams to maximize RPM, CVR, retention, and lifetime value.
Integrate commerce and sponsorship placements while maintaining audience trust and editorial integrity.
Collaborate with editorial leaders to align content strategy with user intent, conversion performance, and growth priorities.
Define scalable content and commerce formats that reduce decision friction and improve monetization.
Lead the transition from a single-site model to a multi-product, multi-surface brand ecosystem.
Oversee newsletter programming, segmentation, growth loops, and optimization.
Allocate budgets strategically to support growth initiatives and long-term profitability.
Monitor KPIs across revenue, traffic, engagement, and conversion; provide clear reporting and actionable insights.
Ensure tracking accuracy, link integrity, and performance visibility across templates and products.
Continuously improve processes, workflows, and execution speed across teams.
Act as the primary operator and strategic lead for assigned brand(s).
Work cross-functionally with Editorial, Product, Sales, Performance Marketing, and Leadership.
Foster a culture of accountability, experimentation, and performance.
Use AI tools fluently to automate reporting and analysis
Build lightweight agents/workflows to increase analytical velocity
Continuously improve decision speed and insight generation