Brand Media Director

PMG•Dallas, TX

About The Position

PMG, recognized as an Ad Age Best Place to Work for 11 consecutive years and a Fast Company Best Workplace for Innovators since 2022, is a global independent marketing services and technology company. We aim to inspire people and brands by demonstrating that anything is possible. Driven by a commitment to shared success, PMG utilizes business strategy and transformation, creative, media, and insights—along with our proprietary operating system, Alli—to deliver advanced digital solutions and innovative media strategies. Our global team consists of over 900 employees, and we serve ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods across more than 85 countries. As the Brand Media Director, you will become part of a skilled and collaborative team focused on developing innovative and impactful media strategies for our clients. Our department is characterized by its creativity, data-driven decision-making, and a strong dedication to achieving significant results. You will collaborate with cross-functional teams, media professionals, and third-party publishers, cultivating relationships and executing campaigns that make a difference. This team values fresh perspectives, diverse skill sets, and mutual support for professional growth. Together, we explore novel approaches to challenges, push the boundaries of innovation, and create resonant campaigns. In your role, you will provide guidance and mentorship to team members, fostering a culture of collaboration and development while ensuring we consistently exceed client expectations. Your leadership and strategic vision will be crucial in helping brands connect with their audiences and achieve lasting success.

Requirements

10+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
Hands-on experience with Content Creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data-informed strategies.
Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
Advanced skills in relationship building, and fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

Manages the strategy and execution of display media ad campaigns, including the day-to-day optimization of ads.
Strategically lead the execution of cross-channel media campaigns, ensuring top performance and client satisfaction.
Oversee media operations, including partner management, optimization, and in-depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
Build and maintain strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions.
Identify and negotiate with key publishers to effectively reach target audiences, leveraging expertise to maximize value.
Deliver regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement.
Mentor and support junior team members, contributing to their growth and development within the field.
Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and deliver measurable client success.
Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.