Brand Marketing Specialist

Kia Corporation • Mississauga, ON

4d

About The Position

The Brand Marketing Specialist supports the Marketing Department through the timely and accurate development and execution of all brand-related marketing activities effectively, consistent with established objectives. This role involves managing digital product content, overseeing product lifecycle marketing, supporting brand/product campaigns, and handling communications and special projects.

Requirements

• Post Secondary diploma/degree in Marketing and/or related field.
• The position requires a high degree of attention to detail and process-oriented mindset.
• Excellent project management and organizational skills with the ability to meet tight deadlines.
• Strong interpersonal skills with a high level of integrity.
• Strong communication skills, both written and verbal.
• Proficiency with Microsoft Office suite, especially Microsoft Excel and PowerPoint.

Nice To Haves

• Experience in auto industry is a strong asset i.e. OEM, dealership, etc.

Responsibilities

• Lead the development and maintenance of vehicle content on kia.ca in collaboration with the Agency of Record (AOR) and web team, ensuring alignment with Kia brand standards, messaging, tone, and visual identity across all customer-facing materials.
• Manage the end-to-end delivery of 3D vehicle content in partnership with external vendors, including specification reviews, asset quality control, project timeline management, budget tracking, and on-time deployment.
• Oversee product lifecycle marketing activities, including Model Year (MY) updates, carryovers, facelifts (FMC), and Product Enhancement (PE) transitions, ensuring all product-related marketing content remains accurate, current, and compliant.
• Participate in cross-functional Vehicle Launch Readiness meetings to support MY transition, identify kia.ca content requirements, and ensure alignment across stakeholders.
• Partner with Marketing Managers and the Agency of Record (AOR) to support the development of creative briefs, media plans, and integrated marketing campaigns across television, print, out-of-home (OOH), digital, and emerging channels.
• Coordinate campaign execution to ensure adherence to Kia brand guidelines, manage approval workflows, and support the successful delivery of marketing initiatives.
• Assist in the planning and execution of Tier 1 product marketing activities, including digital marketing tactics, performance tracking, and budget management.
• Develop and manage dealer communications, including bulletins, policy updates, and other network communications to support business objectives and product initiatives.
• Additional reporting and presentation development responsibilities as required.

Benefits

• Subsidized on-site company catered lunches and a hot beverage program.
• Employer-paid company health benefits, spending allowance, and RRSP matching program.
• Flexible work schedules and summer hours.
• Vehicle programs.
• Employee development programs and tuition reimbursement.
• SMART Casual Dress code.
• Employee lease and car purchase discounts; Friends of Kia discounts.
• On-site gym, ping-pong, basketball, and badminton court.
• Other company-provided perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree