Brand Marketing Specialist

Forward Financing•Boston, MA

1d•$77,000 - $97,000•Remote

About The Position

Forward Financing is seeking a versatile and driven Brand Marketing Specialist to join their Marketing team. This role will support the execution of brand, communications, and content programs, with hands-on involvement in social media coordination, channel enablement, public relations, external communications, government affairs support, and event coordination. The ideal candidate is detail-oriented, enjoys writing, can manage multiple tasks, and is proficient in using AI tools to enhance marketing workflows. A passion for the company's mission of helping small businesses thrive is essential. This fast-paced environment requires curiosity, flexibility, and a desire to grow, offering an opportunity for a storyteller to make a visible impact in a scaling fintech organization.

Requirements

3+ years of experience in brand marketing, communications, content marketing, or a related role.
Excellent writing and editing skills with the ability to adapt tone across channels (social, PR, partner, and executive communications); writing samples will be requested.
Demonstrated, hands-on experience using generative AI tools in real marketing workflows, including strong prompting skills. You should be able to show us how AI makes your work better and faster.
Experience coordinating social media channels for a brand, including content calendars, publishing tools, and performance reporting.
Strong project management and organizational skills with the ability to juggle multiple workstreams and deadlines.
Collaborative, low-ego working style and comfort partnering across teams (sales, government affairs, agencies, and leadership).
High attention to detail and a commitment to brand consistency.
Proficiency in social scheduling platforms (e.g., Sprout Social, Hootsuite, or similar) and design tools such as Canva for content production and asset creation.

Nice To Haves

Experience in fintech, financial services, or another regulated industry.
Exposure to PR agency management or media relations.
Familiarity with government affairs, public policy, or advocacy communications.
Event planning or trade show coordination experience.
Working knowledge of tools such as social scheduling platforms, project management tools (e.g., ClickUp, Monday, Jira), a CMS (e.g., WordPress), and design tools (e.g., Figma).
Portfolio of past work applicable to this role
Experience building or documenting AI workflows, custom GPTs/agents, or prompt libraries for a team.

Responsibilities

Manage the day-to-day execution of Forward's monthly editorial calendar across owned social channels, including scheduling, publishing, and community monitoring.
Develop and recommend content strategies based on performance data and platform insights, helping shape what we post and why.
Write and produce social copy and content across channels, from caption writing to short-form posts, adapting tone to platform and audience.
Leverage generative AI to research, develop, and refine diverse assets—such as video, infographics, and data-driven one-pagers—to drive the execution of our editorial roadmap.
Track social media KPIs and compile recurring performance reports with insights and recommendations.
Coordinate logistics for industry events, partner events, and sponsorships — including planning timelines, vendor management, materials, and on-site or virtual execution.
Support pre- and post-event marketing including promotion, follow-up communications, and recap reporting.
Manage branded merchandise and swag programs end-to-end: sourcing vendors, coordinating production, tracking inventory, and fulfilling distribution for events and partner programs.
Partner with sales teams to support new partner and business development efforts, including drafting messaging around competitive differentiation, partnership benefits, and Forward's strategic positioning.
Help develop self-serve tools and resources for partners, and support identification of the best delivery methods for maximum reach — including digital portals, newsletters, and other channels.
Support the sales team with onboarding materials, training content, and other collateral that builds Forward's credibility and attracts new partners.
Support the execution of Forward's PR strategy, including drafting press releases, media pitches, briefing documents, award submissions, and executive talking points.
Coordinate with external PR agencies on deliverables, timelines, and media opportunities.
Maintain media lists, coverage trackers, and PR measurement reporting.
Partner with the government affairs team to support customer advocacy programs, including sourcing and coordinating customer stories.
Assist with earned and paid media opportunities that build positive category support for revenue-based financing.
Build, document, and share AI-assisted workflows that help the broader marketing team work faster without sacrificing brand quality.
Maintain marketing operations hygiene: content calendars, asset libraries, project trackers, and process documentation.
Submit materials for legal review, process vendor invoices, and coordinate with Finance on budget tracking and purchase orders.