Brand Marketing Specialist

Napoleon•Barrie, ON

48d

About The Position

The Brand Marketing Specialist supports the execution of marketing communications and commercialization initiatives for the grill division across North America. This role is responsible for coordinating and delivering integrated marketing programs that build brand awareness, strengthen brand equity, and support consumer conversion and sales growth. With a strong focus on marketing communications, the Brand Marketing Specialist manages the development and submission of translations, coordinates asset development, and ensures timely delivery of campaign assets across multiple channels. This role also plays a key part in project managing cross-functional deliverables, maintaining timelines, and ensuring alignment across internal stakeholders. Working collaboratively with cross-functional teams, the Brand Marketing Specialist helps bring marketing plans to life while remaining agile to support evolving business needs and emerging opportunities.

Requirements

Undergraduate degree, certificate or comparable post-secondary education in Marketing, Business, Commerce.
Minimum 2 years experience in B2B Marketing. Consumer Packaged or Hard Goods experience preferred.
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Knowledge of the assigned business / industry desired (HVAC/Hearth)
Must be able to accommodate occasional travel.

Responsibilities

Plan, develop & execute a wide variety of B2B and B2C brand and customer advertising, marketing collateral, channel/customer programs, promotions, price books, website content, point of sale communications & merchandising solutions. Collaborate internally & externally with creative partners to develop public relations & advertising. Collaborate with internal teams including: Design, Digital, Photo/Video, Sales and Product Management in creating Marketing assets.
Participate in Stage Gate Meetings for assigned business, review R&D/Product Management pipeline projects, provide Brand Marketing plan input and alignment to launch timelines. Develop new product commercialization plans/programs and coordinate photo/video, packaging, development and asset development with internal teams & external partners. Ensure excellence in execution of programs & adherence to critical trade milestones for communication.
Participate in annual planning for assigned business, collaborating cross-functionally to develop the plan and budget that delivers business objectives. Collaborate with Digital Marketing Team to develop integrated communication plans. Then gain internal alignment & communicate the plan to key Stakeholders, including Sales.
Develop strong external vendor/supplier relationships to ensure best in class creative/program development & execution.
Be the voice of North American assigned business consumers to the business & continue to evolve our understanding of them, recommending & leading consumer/trade research initiatives in collaboration with Product Management team
Be a brand guardian both internally across the organization & externally, ensuring adherence to brand standards
Support Brand Marketing Manager on assigned projects/initiatives