Brand & Marketing Specialist - HVAC

Crescent Parts & Equipment • St. Louis, MO

1d • Onsite

About The Position

The Brand & Marketing Specialist supports the Brand & Business Development Manager and works closely with the Marketing and Sales teams to execute Crescent’s marketing, communications, and dealer support efforts. This role assists in managing co-op programs, communications, events, and daily operations while helping implement strategies that promote Crescent’s products and services to vendors and customers. The position also plays a key role in maintaining Crescent’s digital presence, including website updates, social media, and in-branch marketing. This work is critical to the smooth operation of the marketing function, alignment with the sales team, and the continued growth of the company.

Requirements

• Basic knowledge of Microsoft Office required
• Strong writing and editing skills with attention to detail
• Understanding of social media platforms and how to use them effectively for business promotion
• High school diploma or GED required

Nice To Haves

• Experience with Canva preferred
• Associates or bachelor degree in marketing, communications, digital media, or related field desirable

Responsibilities

• Assist in managing American Standard and Mitsubishi co-op programs, including pre-approvals, guidelines, claims, and credits
• Provide support to the Brand & Business Development Manager and Market Managers, assisting with projects and initiatives as needed
• Provide administrative support to the sales and marketing teams
• Design flyers, bulletins, promotional materials, and signage for internal and external events and trainings
• Assist with custom promotional and advertising needs for dealers
• Manage regional rebate programs
• Support the planning, coordination, and promotion of Crescent events
• Assist in planning and promoting Crescent trainings
• Update and maintain the company website daily to support trainings, promotions, and overall usability
• Assist in creating and posting social media content across platforms (Facebook, Instagram, LinkedIn, etc.)
• Create and distribute email and text communications for internal and external audiences
• Manage in-branch digital signage, including content coordination, scheduling, and vendor collaboration as needed
• Support Crescent branding efforts, including ordering and managing swag (notepads, pens, signage, apparel, etc.)

Benefits

• Rich and affordable medical and dental plans
• HSA plan with employer contribution
• Free coverage for Vision Insurance
• Free Long Term Disability, Life Insurance, Hospital Indemnity, Critical Illness, EAP, Identity Theft
• 401(k) with company match and profit sharing
• Tuition reimbursement
• PTO
• Paid Holidays
• Quarterly bonus for all employees based on company performance
• Wellness program
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 11-50 employees