Brand & Marketing Specialist

VIDRINE PHARMACEUTICAL GROUP LLC • Lake Charles, LA

5h

About The Position

The Brand & Marketing Specialist will play a key role in growing and maintaining the presence of multiple brands across both digital and traditional channels. This position blends content creation with broader marketing execution - supporting campaign planning, managing social media, developing sales enablement materials, and driving direct engagement through email and other digital channels. The ideal candidate is a creative thinker who is equally comfortable producing content and executing multi-channel marketing strategies. This role reports directly to marketing leadership and works closely with the Marketing Content Creator to ensure cohesive, high-quality output across all brand touchpoints.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Demonstrated ability to create content across formats (written, visual, and multimedia).
• Understanding of social media platforms, best practices, and audience engagement.
• Strong written communication skills with an eye for brand voice and consistency.
• Ability to manage multiple projects across multiple brands simultaneously.
• Familiarity with email marketing principles and campaign execution.
• Basic understanding of digital marketing strategy, including CTAs, audience targeting, and campaign structure.

Nice To Haves

• Experience developing sales enablement materials or B2B marketing materials.
• Familiarity with social media planning, scheduling, and performance tracking.
• Exposure to direct-to-consumer marketing strategies.
• Experience contributing to brand development or brand identity work.
• Experience working in a small or growing marketing team.

Responsibilities

• Create content across social media platforms in collaboration with the Marketing Content Creator.
• Manage and maintain social media presence across multiple brands, including content calendars and scheduling.
• Develop sales and marketing materials that support B2B outreach and development efforts.
• Plan and execute email marketing campaigns to targeted audiences.
• Contribute to full-funnel campaign planning.
• Support direct-to-consumer marketing initiatives with a focus on reach and conversion.
• Collaborate with marketing leadership to align content output with goals across all active brands.
• Assist with print and packaging material development as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees