Marketing and Brand Specialist

McFarlane Aviation•Palmer, AK

5d•Onsite

About The Position

The Marketing & Brand Specialist supports product-focused marketing initiatives within the general aviation industry by managing product content, campaigns, and digital execution. This role ensures accurate, compelling, and consistent messaging across all customer touchpoints while helping strengthen the McFarlane Alaska brand and its connection to the aviation community. The ideal candidate is detail-oriented, organized, and experienced in content development, digital marketing, and working with technical or product-driven environments.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
3+ years of experience in product marketing, digital marketing, content marketing, or e-commerce
Strong writing and editing skills with attention to detail
Experience managing product catalogs, structured content, and digital assets
Familiarity with CMS platforms, email marketing tools, and social scheduling tools
Highly organized with the ability to manage multiple priorities and deadlines

Nice To Haves

Interest in aviation, technical products, or manufacturing environments
Background in general aviation, aerospace, manufacturing, or distribution
Familiarity with FAA-PMA parts, STCs, or aircraft components
Experience supporting trade shows or industry events
Basic knowledge of SEO and digital merchandising

Responsibilities

Manage product content across websites, e-commerce platforms, and digital catalogs
Coordinate product updates, revisions, and promotions across marketing channels
Maintain product data and digital assets within PIM/DAM and CMS platforms
Ensure consistency, quality, and accuracy of product information
Write and edit product descriptions, landing pages, and marketing collateral
Create and manage content for social media, including product highlights and educational posts
Support development and execution of email marketing campaigns
Maintain content calendars for email and social platforms
Coordinate external partners (photographers, videographers, designers) as needed
Schedule and publish social media content across platforms
Monitor engagement and assist with community management
Support trade show promotion, influencer outreach, and event marketing initiatives
Partner with sales, customer service, and operations teams to align messaging and promotions
Support distributor marketing programs and partner communications
Track campaign and content performance, providing insights and recommendations