Brand Marketing Specialist (W2 Hybrid)

Performix•Belvidere, TN

13d•Hybrid

About The Position

The North America Brand & Communications team is executing a multi-channel brand campaign in 2026 designed to drive brand preference across priority audiences. The campaign spans paid media, email, and social channels and requires close coordination across internal marketing teams, external agencies, and Tier 1 and Tier 2 media publishers. Given the scale, complexity, and duration of the campaign, dedicated program management support is required to ensure consistent execution, timeline adherence, and budget discipline throughout 2026. The Brand Marketing Specialist is responsible for the operational coordination and execution of the 2026 Brand Campaign in the U.S. This role supports the Brand Campaign Manager by managing timelines, agencies, and internal partners to ensure paid, earned, owned, and shared media components of the campaign are delivered on time, on budget, and in alignment with the approved brand strategy. This role is execution-focused and does not include strategy development, creative concepting, or final approval authority.

Requirements

Experience executing a multichannel brand campaign.
Strong experience managing timelines, people, and future events in marketing projects.
Very strong with PowerPoint at Expert Level.
Willingness to be a project manager for brand campaigns.
Experience with paid media, email marketing, and social media for brand campaign execution.
Experience with brand paid media "surround sound" in support of partnership events (when applicable).
Some copywriting may be required.
Experience with Air table for project management.

Nice To Haves

Not too experienced.
Not someone trying to influence or make brand.
Not responsible for strategy development, creative concepting, or final approval authority.

Responsibilities

Handle all brand campaigns across all business units and services, focusing on brand reputation as a whole.
Execute a multichannel brand campaign, including a new brand push after years of an older brand.
Create work with media, internal teams, and materials for US-related brands.
Manage timelines, agency assets, and internal partnering of paid, earned, and owned media.
Focus on execution of actions and operations, not building brand or being the market campaign designer.
Handle campaign intake and alignment, helping to determine end scope channels, agency responsibilities, and setting these for the manager.
Plot clear timelines across these actions.
Utilize Air table for project management work.
Co-develop, own, and maintain the master 2026 campaign execution timeline in Air table.
Translate approved campaign strategy into clearly defined workstreams, milestones, and deliverables.
Track dependencies across paid media, email, social, and demand generation teams.
Identify execution risks and escalate issues to the Brand Campaign Manager with recommended mitigation options.
Act as the day-to-day execution contact for paid media agencies and Tier 1 and Tier 2 media publishers.
Coordinate media plan inputs, asset specifications, trafficking deadlines, and launch readiness.
Ensure creative assets meet publisher requirements and brand standards prior to submission.
Consolidate internal feedback and manage agency revision cycles.
Coordinate with internal stakeholders.