Brand Marketing Manager
About The Position
In this role, you will lead the development of a comprehensive brand and partnership strategy, translating business goals into integrated, insight-led plans that align teams, campaigns, and initiatives end-to-end. Acting as both a strategic lead and creative partner, you will build and manage key relationships, guide the creation of distinctive, culturally relevant campaigns across channels, and champion empathetic, customer-centric experiences at every touchpoint. You will leverage deep cultural awareness and audience understanding to identify opportunities, challenge thinking, and drive innovation, while using data and performance insights to continuously optimize impact and inform decision-making The ideal candidate is a creatively minded, culturally connected brand builder who brings both strategic rigour and entrepreneurial energy to their work. They will support the development and execution of the brand across key global markets, acting as the strategic backbone across creative output, through-the-line activity, brand storytelling, and social-first campaigns. With a clear point of view, they connect audience insight and cultural relevance to tangible business impact, while fostering an environment that encourages creative discussion, idea generation, and proactive new partnership opportunities.
Requirements
- Minimum experience: 7–10+ years in brand/partnerships/marketing, with 3–5 years leading cross‑functional or senior strategic work in a matrix/global environment.
- Strong portfolio/case studies demonstrating end‑to‑end brand campaigns and measurable partnership outcomes.
- End to end project leadership experience
- Budget ownership: Experience managing multi‑million dollar budgets and optimizing spend across channels.
- Commercial acumen: Track record of setting/meeting KPIs (brand metrics, ROI, revenue, partnerships-driven sales)
- Production knowledge: Experience with creative production pipelines and timelines (content, video, experiential).
- Contracting & negotiation: Comfortable structuring deals, negotiating terms, and working with legal/procurement.
- Agency/vendor management: Experience leading agencies, creative partners, and external production teams.
- Experience in retail/wholesale, DTC e‑commerce, or beauty/fashion verticals.
- Global market experience and local market activation knowledge.
Responsibilities
- Own and evolve a comprehensive partnership and brand strategy aligned to business goals. Build integrated plans across programmes and initiatives, connecting priorities, managing dependencies, and driving critical trade-offs to maximize regional and global impact.
- Lead and refine the integrated marketing plan, ensuring alignment across teams, campaigns, and brand activity. Bring strategic rigour, commercial acumen, and customer-centric thinking across all projects. Drive end-to-end strategic work—from problem framing and analysis to insight development and actionable recommendations.
- Serve as the brand lead, building long-term, value-driven relationships. Act as a strategic sparring partner, constructively challenging stakeholders to elevate thinking and improve outcomes while advocating for empathetic, human-centered brand experiences that engage customers at the right moment.
- Lead the development and delivery of marketing campaigns across omni, events, and co-branded content. Guide creative teams to craft beautiful, impactful work, pushing both creative and strategic boundaries to ensure output is distinctive, culturally relevant, and aligned with brand ambition.
- Assess market trends, identifying emerging threats and opportunities to inform strategic decisions. Deliver clear, insight-driven reporting, presentations, and decision documents, while continuously optimizing work to better meet customer needs and behaviors.
- Stay deeply attuned to cultural trends across fashion, lifestyle, design, beauty, and adjacent spaces. Use this perspective to identify white-space opportunities, evaluate brand fit, and shape partnerships that feel authentic, differentiated, and forward-thinking.
Benefits
- A minimum of four weeks vacation, plus personal days and three religious/cultural observance days.
- A hybrid work model for all corporate roles
- ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
- Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
- Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
- Semi-annual performance reviews.
- A generous product discount!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
251-500 employees
