Brand Marketing Manager - Lakeland

Publix Super Markets • Lakeland, FL

8d • Hybrid

About The Position

The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share. The incumbent is responsible for supervising Associate Brand Marketing Managers on assigned project work. In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home one day a week. Each business area implements their policy differently and should be discussed during interviews.

Requirements

• Master’s degree in Business Administration with a concentration in Marketing from an accredited university
• Seven (7) years of product or service marketing strategy development experience
• Five (5) years of brand marketing or brand management experience
• Advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software
• One (1) year of Supervisory experience with responsibility over direct or indirect reports

Responsibilities

• Lead as Marketing’s single point of contact for assigned business areas to identify, prioritize, and develop brand marketing strategies for high-level strategic Marketing campaigns, including promotional campaigns and environmental signage and décor
• Strategic lead that influences product innovation through the development of private label products
• Influence long range planning, business plan initiatives, and strategic improvement projects for assigned business areas
• Determine primary research initiatives for assigned business units

What This Job Offers

• Job Type: Full-time
• Career Level: Manager