Brand Marketing Manager, Content & Campaigns

S&P Global•Houston, TX

12h•$60,000 - $90,000

About The Position

The Brand Marketing Manager, Content & Campaigns, works within S&P Global Energy’s Brand Marketing team to advance the company’s leadership in global energy markets. The role plans and executes integrated campaigns that build awareness, strengthen market preference, and support business growth. It turns thought leadership, market intelligence, and expert perspectives into compelling campaign concepts and audience-focused content, while coordinating activation across internal teams and external partners. The position manages campaign and editorial workflows across channels, uses AI and emerging technologies to improve content and campaign processes, and assesses performance to recommend improvements.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
3–5 years of experience in brand marketing, content marketing, integrated marketing, campaign management, communications, or a related discipline.
Proven experience planning and executing integrated B2B marketing campaigns across multiple channels, including activation from planning through performance measurement.
Strong copywriting, editing, messaging, and storytelling skills, including the ability to translate complex thought leadership and market insights into compelling, audience-focused content.
Strong project management and collaboration skills, including experience coordinating multiple projects, stakeholders, and priorities in a matrixed environment.
Indefinite right to work in the United States.

Nice To Haves

Experience in the energy, commodities, financial information, technology, or professional services sectors.
Experience supporting large-scale brand, thought leadership, demand-generation, executive communications, influencer, or advocacy programs.
Working knowledge of SEO, social media, paid media, content distribution, multimedia storytelling, and campaign performance measurement.
Experience using AI tools and marketing technology platforms such as Microsoft Copilot, ChatGPT, Gemini, Salesforce, Marketo, Adobe Experience Manager, Adobe Analytics, or similar tools.

Responsibilities

Plan and execute integrated brand marketing campaigns aligned with business priorities, audience needs, and growth opportunities.
Translate thought leadership, market intelligence, and expert perspectives into campaign concepts, content, and audience-focused stories.
Coordinate campaign and content activation with Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
Manage editorial calendars, campaign timelines, content workflows, asset development, stakeholder alignment, and launch readiness across multiple channels.
Use AI tools and emerging technologies to improve content creation, personalization, campaign execution, scalability, and workflow efficiency.
Monitor campaign and content performance, identify optimization opportunities, and develop recommendations to improve awareness, engagement, and marketing effectiveness.