Brand Marketing Manager - Remote in Canada

GoodLife Fitness•London, ON

1d•Remote

About The Position

The Brand Marketing Manager has a national strategic brand and sub-brand marketing focus and is a key liaison and subject matter expert between the marketing and operations teams. They will champion strategic multi-channel marketing plans (digital & traditional) for select internal business units in an effort to define short-term and long-term business goals and objectives, increase brand awareness and deliver innovative marketing ideas to challenge competition, drive leads and increase participation. Brand marketing portfolio ownership subject to change based on experience and qualifications.

Requirements

College diploma in related field
5+ years experience in brand/marketing management in corporate B2C environments
Strong understanding of branding and brand alignment
Background in retail marketing, experiential and/or local area marketing
Genuine passion for fitness and drive to succeed
Knowledge of PowerPoint, Excel, Word and Adobe Acrobat
Experience using toolsets like Adobe Analytics, Adobe Campaign / Experience Manager and Marketing Automation
Ability to examine, analyze and research competition and latest trends
Exemplary written and oral communication skills
Able to prioritize and execute tasks in a high-pressure environment

Responsibilities

Act as the innovative brand/marketing lead and subject matter expert for key consumer-centric GoodLife sub-brands and business units.
Liaise and collaborate with operations on priority projects, monthly marketing initiatives, performance-based brand activities, and lead generation/sales support
Identify unique marketing opportunities and scope of work to boost member awareness and engagement
Act as a project manager - monitor project progress to ensure timelines are met and within defined budget parameters
Support, collaborate and strategize on incoming requests
Develop strategic marketing plans to increase market share and profitability.
Deliver innovative creative strategies that build brand health and help to deliver against key goals and objectives
Has a strong understanding of our industry, and ability to recognize opportunities to achieve growth and performance success
Conduct ongoing competitive market analysis and recommend marketing strategies/tactics to compete and maximize results, as needed
Analyze, track and report brand campaign and/or project performance
Monitor monthly KPI’s and provide recommendations to increase engagement and conversions
Build monthly, quarterly and yearly marketing plans and strategic frameworks –translating them into presentation-quality decks to help communicate our work for both internal and external audiences
Develop integrated campaigns by managing and collaborating with cross-functional teams (brand, creative, digital, operations etc.)
Work closely with the Creative Studio – managing thorough creative/marketing briefs which outline objectives, tone and vision, brand messaging, marketing assets required and timelines to adhere by
Collaborate with key stakeholders in digital team and 3rd party agencies to ensure alignment with the plans and business objectives.