Brand Marketing Manager

Away • New York, NY

13d • $100,000 - $110,000 • Hybrid

About The Position

We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.
Join The Crew
We are hiring a Brand Marketing Manager to join our Brand Marketing team. Reporting to the Director of Brand & Integrated Marketing, this role will steward Away’s brand identity and bring product and brand stories to life through thoughtful storytelling, cross-functional collaboration, and impactful campaign execution.

Requirements

• A minimum of 5 years of related experience in brand or marketing, with proven experience in project management of holistic campaigns
• Excellent verbal and written communication skills and understand how to use those to articulate your vision
• A strategic thinker that’s eager to develop ideas into actions that drive business results
• A consumer-first mindset with a pulse on market and cultural trends
• Team-oriented and thrive when building and maintaining relationships
• A curious and resourceful self-starter, with an ability to solve problems and seek new information
• Process-oriented and know that remaining organized is critical to success
• Enjoy working in an entrepreneurial, dynamic working environment and being a part of creating a work culture
• Proficient in Google Workspace, Excel, & Slack
• Creative and innovative; you love to build great new things that are fresh and unique while staying on brand
• Agile, and motivated by a fast-paced and ever changing environment
• Passionate about transforming travel for all (but that’s a given!)

Nice To Haves

• Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.

Responsibilities

• Partner with the Director and VP of Brand to bring brand marketing strategy to life, helping drive increased awareness, organic reach, and brand affinity
• Support the end-to-end planning and execution of integrated campaigns across channels, ensuring seamless coordination from the creative brief through launch and delivery
• Partner with Merchandising, Product, and Brand teams to support product marketing initiatives, helping develop product storytelling, claims, naming, and launch narratives for new products and core collections.
• Help drive operational excellence across the Brand team, managing key planning documents, marketing calendars, timelines, and processes that keep cross-functional teams aligned and projects moving forward.
• Serve as a central partner throughout the marketing and creative development process, collaborating with Marketing and Creative leads on workback schedules, briefing, shot lists, approvals, and launch readiness.
• Develop and present creative briefs that synthesize consumer insights, performance learnings, cultural trends, and cross-functional inputs to support impactful creative and messaging development
• Partner closely with Creative, Growth, Retail, Merchandising, Brand, and other cross-functional teams to align on campaign rollouts, priorities, and execution plans throughout the development process
• Help steward Away’s brand standards across consumer touchpoints, ensuring a cohesive and thoughtful customer experience with strong attention to detail
• Proactively monitor campaign performance, surface learnings, and identify opportunities to optimize results
• Own post-campaign reporting and help uncover the strategic “why” behind performance to inform future marketing plans and decisions

Benefits

• Take care of yourself and your family through our health insurance offerings
• Invest in your future by participating in our 401(k) (with a company match!)
• Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)
• Build your travel uniform through discount codes, product stipends, and giveaways
• Give back through company-sponsored volunteer and charitable opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed