Brand & Marketing Manager - Demetres and Scooped

Demetres•Vaughan, ON

13d•Onsite

About The Position

Demetres, a premier dessert destination in Toronto founded in 1989 with 12 restaurant locations, 5 ice cream boutiques, and a growing retail CPG presence, is seeking a Marketing Manager. This role will oversee the marketing function for Demetres, Scooped by Demetres, and their CPG retail line. Reporting directly to leadership, the Marketing Manager will collaborate with a growing team and external creative partners to plan, execute, and measure various marketing initiatives, including seasonal campaigns, limited-time offers, influencer activations, and SEO. This is a high-ownership role where the individual will set the content calendar, manage brand voice, and act as the in-house authority on guest engagement across all platforms.

Requirements

4–7 years of marketing experience
At least 2 years in a leadership or strategy role
Strong creative instincts balanced with an analytical approach to campaign performance
Experience with graphic design, an eye for visual identity
Experience with social media strategy and content production for Instagram and TikTok
Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads)
Experience managing or mentoring junior team members
Access to reliable transportation to visit restaurant locations and attend off-site events
Flexibility to occasionally work weekends and evenings depending on natural business needs

Responsibilities

Develop and own the annual marketing strategy across Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream.
Lead seasonal and campaign-level creative briefs from concept through execution, ensuring on-brand storytelling.
Maintain and evolve distinct brand identities for Demetres and Scooped.
Identify and execute earned media opportunities, including press pitches, partnership activations, and collaborations.
Oversee the content calendar across Instagram, TikTok, and emerging platforms for both brands.
Direct and collaborate with internal and external marketing resources on photo, video, and copy production.
Build and manage an influencer and UGC program by identifying partners, briefing visits, and leveraging content.
Own local SEO strategy across Google Business Profiles for all Demetres and Scooped locations.
Drive website content strategy, including landing pages, FAQs, and seasonal campaign pages.
Oversee digital ad campaigns (Meta, TikTok, Google) and paid influencer placements, managing KPIs, budgets, and performance reporting.
Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic.
Collaborate cross-functionally with operations and R&D to align marketing with business priorities.
Work with the in-store management team to drive local store marketing.
Manage external vendors, including photographers, designers, and agencies.
Report on marketing performance to leadership with clear metrics and strategic recommendations.