Brand and Marketing Manager

Juvly•Columbus, OH

5d•Hybrid

About The Position

As Brand and Marketing Manager at Juvly Aesthetics, you will own the brand’s social presence, content engine, and campaign execution across our network of clinics and all platforms, under supervision and guidance. This is a hands-on, results-driven role: you will be in clinics filming and photographing treatments, providers, and patient journeys; ship high-impact content on a reliable weekly cadence; grow influencer and community partnerships; and connect every marketing & branding effort to greater success in bookings, revenue, engagement, and brand trust. These efforts include social media, client-facing materials / communication, and website.

Requirements

Bachelor's degree in Marketing, Communications, or related field
2+ years of marketing experience, preferably in beauty, wellness, or healthcare
Graphic design skills (Canva, Adobe Creative Suite)
Photography/videography skills
Proven experience in growing social media accounts and engagement as well as achieving deliverables.
Strong writing and communication skills
Proficiency with social media platforms and scheduling tools
Basic understanding of SEO and digital marketing principles
Creative eye for aesthetics and design
Strong organizational and project management skills

Nice To Haves

Experience in medical aesthetics, spa, fitness or healthcare industry
Knowledge of HIPAA compliance related to marketing
Experience with CRM systems and email marketing platforms
Understanding of local marketing strategies

Responsibilities

Develop and own all aspects of our social media strategy across platforms (Instagram, Facebook, TikTok, etc.).
Maintain Juvly’s Brand image and DNA across all platforms.
Monitor key performance metrics and analyze that tracking to optimize strategy and drive the success of all marketing endeavors. Metrics include but are not limited to revenue/bookings, ROI/ROAS, engagement, and follower growth.
Create engaging and aspirational content that showcases our treatments, results, and clinic atmosphere as well as aligns with seasons and trends.
Create promotional materials for special offers and marketing campaigns (email, text graphics, social media, etc) for all new product and service launches.
Schedule and publish regular posts while maintaining brand consistency.
Collaborate with staff to source before/after content and testimonials (within HIPAA compliance).
Monitor engagement, respond to comments/messages, and build community, via our CRM, social media and all systems.
Build relationships with local businesses and influencers for cross-promotion.
Prospect Influencers across all locations and manage the execution of that collaborated content.
Maintain website development and improvements as another lever of our marketing and branding.
Implement local SEO and digital marketing strategies.
Manage / oversee online retail shop execution, marketing and success.
Execute our established playbook for any new location marketing, including grand opening events.