Brand & Marketing Manager

Cherry Bekaert•Owings Mills, MD

17h•Onsite

About The Position

We are looking for a Brand & Marketing Manager to lead and elevate our marketing strategy across digital channels, product launches, content creation, and lead generation. This role requires a marketing professional who loves building brands, creating compelling content, and driving measurable business growth. The ideal candidate is comfortable both behind a camera on a job site and behind a dashboard analyzing campaign performance. Our Client is a premier design-build contractor specializing in commercial stair systems, railings, structural steel, and architectural metal solutions for multi-housing renovation projects throughout Maryland, Virginia, and Washington, D.C. They design, fabricate, and install everything in-house, helping property owners protect assets, reduce liability, and enhance resident experiences. As they continue to grow, they are investing in marketing as a key driver of their future success.

Requirements

3–5+ years of marketing experience (construction, manufacturing, or B2B industries preferred)
Proven success managing digital marketing campaigns, SEO, and content strategy
Strong content creation skills including photography, video, and copywriting
Experience with HubSpot, Google Analytics, Canva, Adobe Creative Suite, or similar platforms
Comfortable working in the field to capture authentic project content
Analytical, results-driven mindset with a focus on measurable growth
Self-starter who thrives with ownership and autonomy
Valid driver's license and ability to travel to project sites throughout MD, VA, and D.C.

Responsibilities

Create and manage a strategic content calendar that showcases our projects, people, and expertise.
Capture engaging photo and video content from active construction sites and transform it into high-performing digital content.
Optimize website performance and drive organic traffic through SEO best practices.
Plan, launch, and manage paid media campaigns, owning budgets, targeting strategies, and performance metrics.
Develop go-to-market plans for new products, services, and offerings.
Build dashboards and report on lead volume, conversion rates, ROI, and campaign effectiveness.
Ensure brand consistency across all customer-facing touchpoints.
Collaborate closely with Sales and Estimating teams to align marketing efforts with business development goals.