Brand Marketing Manager, Interface

Interface•Atlanta, GA

4d•Hybrid

About The Position

The Brand Marketing Manager, Interface plays a critical role in shaping how the Interface brand comes to life across multiple product categories in the market. This role owns the strategy and execution for high-impact brand initiatives and ongoing go-to-market efforts such as product launches and some strategic projects, translating overarching brand strategy into thoughtful, effective programs that drive relevance, clarity, and momentum across the business. Working in close partnership with the Director of Brand Marketing, the Brand Marketing Manager contributes to brand planning, helps shape priorities, and leads the development and delivery of integrated marketing and commercialization plans. This role is both strategic and execution-focused, balancing big-picture thinking with strong operational rigor to ensure the Interface brand shows up consistently and effectively across channels, regions, and customer touchpoints.

Requirements

Bachelor's Degree in Marketing or a related field.
8+ years of experience in B2B brand marketing or brand management
Experience supporting brand marketing and commercialization strategies within a global organization
Strong understanding of B2B buying behaviors and the ability to develop effective messaging and positioning
Exceptional organizational, analytical, and project management skills
Strong written and verbal communication skills
Ability to manage complex projects across multiple stakeholders and timelines
Proactive self-starter with a strong sense of accountability and follow-through
Advanced proficiency in Microsoft Word, Excel, and PowerPoint
Passion for design with a strong creative sensibility
Ability to use data and insights to inform recommendations and execution decisions
Experience working with external agencies and/or partners, including brief development

Nice To Haves

Master's preferred
Experience leading and developing Associate Brand Managers or equivalent roles

Responsibilities

Partner with the Director of Brand Marketing to actively shape brand planning and play a leadership role in larger, more complex initiatives, contributing strategic insights, recommendations, and executional ownership that drive clear priorities and strong outcomes.
Develop brand and marketing strategies for key initiatives and ongoing programs, ensuring alignment with global brand direction and priorities while driving clear, effective execution.
Lead the development and application of value propositions, messaging, and positioning for brand initiatives and product launches, ensuring relevance to customer needs and consistency with global brand standards.
Develop and execute integrated marketing plans for Interface that bring brand strategy to life across channels, regions, and customer touchpoints, balancing creativity, effectiveness, and operational excellence.
Collaborate closely with internal teams and external agency partners to ensure consistency in brand messaging, storytelling, and design across all channels.
Develop and communicate written briefs for agencies and internal partners (creative, advertising, packaging, product, media, promotions, merchandising, etc.) and partner with them to ensure effective execution aligned to strategic objectives.
Ensure timely delivery of key deliverables, content, and milestones aligned with approved marketing plans.
Define and deliver go-to-market strategies for brand priorities, including product launches, working cross-functionally to ensure strong alignment, compelling storytelling, and effective market adoption.
Support sales and product teams with sales enablement tools, messaging, and resources that help bring brand strategy into the selling process.
Own the end-to-end strategy and execution for product launches, including launch positioning, messaging frameworks, channel strategy, and activation plans, ensuring each launch strengthens the Interface brand and supports commercial goals.
Use performance data, market insights, and customer feedback to evaluate effectiveness, refine approaches, and inform future brand and marketing strategies.
Analyze market, customer, and competitive insights in partnership with regional teams to support brand decisions and ongoing improvements.
Manage marketing budgets, contracts, and purchase orders related to Interface marketing initiatives, in collaboration with finance and project management partners.
Support product naming, trademark management, approvals, and other legal processes to protect and strengthen the Interface brand.
Partner with regional marketing teams to ensure local initiatives align with global brand direction and brand standards.
Oversee the day-to-day workflow, prioritization, and development of Associate Brand Manager(s).

Benefits

Interface is a global flooring and sustainability leader dedicated to rethinking how spaces work for people and the planet.
Our portfolio includes Interface® carpet tile and LVT, nora® rubber flooring, and FLOR® premium area rugs.
Across every brand, we innovate in a way that combines design, performance, and sustainability—without compromise.
Trusted by architects, designers, and building professionals worldwide, we help bring bold visions to life with solutions that deliver real, measurable impact.
Building on more than 30 years of sustainability progress and industry‑first innovation, we remain ‘all in’ on our goal of becoming carbon negative by 2040, without the use of offsets.
We help our customers create interior spaces that support well-being, productivity, and creativity, as well as the sustainability of the planet.
We’re designers, engineers, scientists, problem-solvers, dreamers, trailblazers and everything in between.
Spread all over the world, we are one team with a shared vision and values.
For us, sustainability is a journey. We're constantly working to improve the quality of our products and lessen the impact they have on human health and the environment.
Design leads everything we do. Our team of designers continuously explores trends, textures, colors, and materials to ensure every pattern and detail is thoughtfully crafted.