Brand Marketing Lead, Food & Beverage

Regal • Knoxville, TN

8h

About The Position

As Brand Marketing Lead for Food & Beverage, you will own how Regal’s
concessions and guest experiences are positioned, launched, and grown across
digital and in-theatre touchpoints. This role sits at the intersection of brand
strategy and revenue performance, shaping how guests discover, engage with, and
return to digitally enabled F&B experiences across web, app, and kiosks.

You will be accountable not only for how the brand shows up, but for how
effectively marketing drives adoption, conversion, and incremental revenue.
Working cross‑functionally with product, analytics, growth, and operations,
you’ll turn customer insight and performance data into campaigns that elevate
both brand perception and commercial results.

Requirements

• You have experience owning both brand strategy and performance outcomes tied to revenue and growth.
• You have successfully marketed digital products, loyalty programs, or subscription‑based experiences.
• You are comfortable being accountable for KPIs such as conversion rate, customer lifetime value, and incremental revenue.
• You understand how digital experiences function across web, mobile, and physical environments and how to market them effectively.
• You are able to balance long‑term brand equity with near‑term monetization and growth goals.

Responsibilities

• You will own the brand marketing strategy for Food & Beverage with clear accountability to usage, conversion, and revenue goals.
• You will lead go‑to‑market and lifecycle marketing plans that drive awareness, repeat usage, and increased spend per guest.
• You will translate digital product functionality across site, app, and kiosks into clear, benefit‑led messaging that reduces friction and improves conversion.
• You will partner with product, analytics, growth, and operations teams to define success metrics and continuously optimize performance.
• You will develop and execute integrated campaigns across owned, paid, and in‑venue channels, optimizing against key KPIs.

Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave to support a healthy work-life balance
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Summer half-day Fridays during the summer season
• Medical and prescription coverage, with company contributions toward the cost
• Company-paid life insurance and disability insurance at no cost to employees
• Dental, vision, and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident, critical illness, and hospital indemnity insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees