Brand Manager

Groupe Nordik•Gatineau, QC

13d•Onsite

About The Position

Creators of unique Canadian Spa Villages, Groupe Nordik brings exceptional wellness experiences to life in all its destinations. Nordik Spa Village Chelsea, Thermea Spa Village Winnipeg and Thermea Spa Village Whitby. Supported by a team of over 800 passionate employees, we combine innovation, expertise and teamwork to push the boundaries of wellness. Every team at Groupe Nordik plays a key role in bringing our ambitious creations to life. Each one of us is a passionate individual, united by a shared desire to make a difference. Reporting to the Senior Director, Marketing and Sales, the Brand Manager plays a key role in defining, evolving, and elevating the Groupe Nordik brand. You will act as the guardian of the brand’s DNA, responsible for its consistency, positioning, and deployment across all experiences within our three spas as well as at head office. In a context of growth and multi-site development, you will have the unique opportunity to shape, structure, and amplify a strong, immersive, and distinctive brand.

Requirements

Hold a bachelor’s degree in marketing, communications, or a related field
Have 5 to 7 years of experience in brand management (including a strategic role)
Demonstrate a strong understanding of branding, positioning, and brand architecture
Have a strong aesthetic sense and keen attention to detail
Possess a strong ability to influence in a matrix environment
Are fluent in French and English

Nice To Haves

Have experience managing creative projects and collaborating with agencies
Have experience in public relations or reputation management (an asset)
Have experience in tourism, hospitality, or wellness in a multi-site or multi-brand environment (an asset)
Are familiar with DAM tools (e.g., MediaValet) (an asset)
Enjoys building, structuring, and evolving a brand
Has both a creative eye and a strategic mindset
Wants to have a tangible impact on an immersive customer experience
Is comfortable influencing without direct authority

Responsibilities

Delivering a consistent and memorable brand experience
Positioning Groupe Nordik as a leader in experiential wellness
Defining and overseeing visual identity and brand governance
Creating immersive brand environments across communications and physical spaces
Mobilizing and influencing cross-functional teams
Define and lead the long-term brand strategy, including positioning, value proposition, and brand architecture, based on market, competitive, and trend analysis
Ensure brand consistency and integrity across all initiatives by acting as the guardian of the visual identity and approving all creative deliverables
Maintain and evolve brand tools (Brand Book, guidelines, DAM platforms) and establish clear and efficient approval processes
Develop and oversee the brand experience in physical environments, including wayfinding, experience naming, and the branding of spaces and restaurants, in collaboration with internal teams at each Spa Village
Define storytelling and key messaging, ensuring alignment between the brand and the lived customer experience, including measuring brand perception
Provide cross-functional leadership by acting as a strategic reference, training teams, and collaborating with internal and external partners
Influence strategic decision-making, including presenting recommendations to the executive committee