Brand Manager, V8 Energy

Campbell's • Camden, NJ

27d

About The Position

The Brand Manager, V8 Energy will drive growth within Campbell’s Meals & Beverages Division by developing and executing plans to meet annual brand, financial, and share objectives. The role shapes insight-driven marketing strategies, brand positioning, innovation, communications, and the long-term category vision, and supports the Senior Director in developing the vision and strategic long-range plan for the V8 Energy portfolio.

The Brand Manager develops a view of macro trends, category and competitive dynamics, and consumer motivations to identify growth opportunities. The position leads business analytics, consumption analysis, volume forecasting, innovation development, commercialization, and responsible P&L management. It also partners with cross-functional teams and agency partners to deliver marketing activations and launches, and manages and develops a Senior Associate Brand Manager and Associate Brand Manager.

Requirements

• Bachelor’s degree in business or a related field.
• 8+ years of consumer marketing or related industry experience.
• Proven experience developing brand strategy through a disciplined approach.
• Track record of developing successful breakthrough integrated marketing campaigns, with an emphasis on digital and social media.
• Ability to develop a perspective, interpret data, and communicate a clear, compelling story with impact.
• Demonstrated ability to translate consumer and business insights into actionable opportunities, including when information is limited.
• Strong strategic and innovative mindset, with the ability to balance long-term business needs and near-term execution.
• Experience motivating high-performing cross-functional teams, influencing stakeholders, and holding partners accountable for total business impact.
• Strong collaboration skills and experience bringing in-market activations and launch scenarios to life.
• Excellent communication and presentation skills, with the ability to inform, influence, and collaborate across functions and organizational levels.
• Strong analytical skills and business and financial acumen.
• Strong creative thinking and experience building activations with creative, digital, social, PR, and media agency partners.
• Ability to proactively prioritize and execute multiple tasks within tight timeframes in a dynamic environment while remaining flexible as priorities shift.
• Clear thinking in ambiguous situations, resilience under visibility and pressure, resourcefulness, and a tenacious “can do” attitude.
• Consumer-first mindset, curiosity about consumers, enthusiasm for marketing, and passion for the brand.
• Willingness to learn, teach, challenge the status quo, and bring fresh thinking that strengthens the team’s knowledge, skills, and processes.

Nice To Haves

• MBA.
• Food and beverage industry experience.
• Experience developing category and customer strategies to win in adjacent or new categories.
• Experience with Microsoft Office, IRI Unify, Nielsen, and SPINS.

Responsibilities

• Develop a holistic view of macro trends, the category and competitive landscape, and consumer motivations to identify key growth opportunities.
• Partner with the Integrated Marketing Team to translate marketing objectives into compelling content and activation across social, digital, and PR.
• Lead business analytics, including share, competitive performance, and consumption drivers; monitor results against objectives and recommend course corrections.
• Manage monthly consumption analysis and volume forecasting with Demand Planning and Sales Strategy, identifying risks and opportunities against the annual operating plan.
• Develop the innovation platform, including line extensions and new packs or formats, from concept through in-market execution.
• Lead cross-functional teams through the stage-gate and commercialization process.
• Partner with Sales and Insights to develop compelling sell-in stories and materials.
• Identify strategic knowledge gaps and partner with Consumer Insights to build learning plans.
• Manage the P&L responsibly, lead cross-functional business teams, commercialize and execute plans with excellence, and proactively identify margin-improvement opportunities.
• Manage and develop a Senior Associate Brand Manager and Associate Brand Manager.
• Support other category and marketing priorities as needed.
• Support the Senior Director in developing the vision and strategic long-range plan for the V8 Energy portfolio.

Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance.
• Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Free access to the fitness center for employees in WHQ.
• Access to on-site day care operated by Bright Horizons and a company store.
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Employee Resource Groups (ERGs).
• Wellness benefits beginning on the first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager