Brand Manager, Cosabella

GELMART INDUSTRIES, INC. • New York, NY

8d • $90,000 - $110,000 • Onsite

About The Position

We're looking for a Brand Manager to own the day-to-day execution of Cosabella's brand strategy. Reporting to the VP of Marketing, you'll translate brand strategy and budget into a seasonal calendar, campaigns, and launches, and serve as the connective tissue between marketing, e-commerce, sales, and merchandising to keep Cosabella's voice and positioning consistent everywhere it shows up.

Requirements

• 4-6 years in brand marketing or brand management, ideally within apparel, intimates, or adjacent consumer categories
• Experience executing integrated campaigns across DTC, wholesale, and social channels
• Strong project management skills; comfortable owning a calendar with many moving parts and dependencies
• Excellent briefing and creative direction skills; experience managing agencies or freelance creative
• Data-driven mindset; comfortable tracking and reporting on brand and campaign performance
• Comfortable operating with autonomy in a lean, newly-integrated brand environment

Responsibilities

• Own and manage Cosabella's seasonal marketing calendar and campaign execution across channels
• Brief and manage creative and content production (photography, video, copy) with agencies and freelancers
• Coordinate product launches and campaign timing with e-commerce, sales, and PR/influencer teams
• Track brand health metrics (awareness, sentiment, sell-through by collection) and report performance to the VP of Marketing
• Ensure brand voice, positioning, and visual identity stay consistent across e-commerce, wholesale, social, and PR
• Manage day-to-day agency and vendor relationships within the budget set by the VP of Marketing
• Partner with merchandising and design to align the marketing calendar with product drops and inventory

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed