Brand Manager - Marketing
About The Position
The Brand Manager will lead the integration of brand and partnership strategy and governance across internal and external applications while providing strategic guidance and consultation to clients across the enterprise. Additionally, the manager will evolve the brand standards to best support Mayo Clinic's business and brand strategy. Duties will include upholding and maintaining institutional brand standards related to all marketing and communications involving Mayo Clinic, including by external or third-party entities. The brand manager will develop, maintain and update tools and guidelines to support brand strategy and protect Mayo Clinic's brand, and support the ongoing evolution of Mayo Clinic’s partnership strategy. The manager will assist clients with naming, manage agency partners, and similar duties as needed. The manager will work with the Senior Director of Brand and Partnerships to advocate for and support Brand Strategy goals and objectives. This role will work extensively with contracts, reviewing, negotiating, and partnering with Legal and internal stakeholders to ensure agreements align with brand positioning and strategic objectives. Additionally, will interpret and apply data to evaluate opportunities and assess associated risks.
Requirements
- Bachelor's degree
- 10 years of experience in brand management, advertising, marketing or a related field.
- Project management experience is required.
- Demonstrated excellence in problem solving.
- Demonstrated excellence in attention to detail.
- Demonstrated excellence in interpersonal skills and relationship-building.
- Demonstrated excellence in commitment to teamwork.
- Demonstrated excellence in presentation to small and large audiences.
- Demonstrated excellence in market intelligence.
- Demonstrated excellence in written communication.
- Demonstrated excellence in project management.
- Demonstrated excellence in budgetary management.
- Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
- Must demonstrate proven successes managing external agency/vendor, learning from results and tailoring strategies accordingly.
- Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
- Comfortable with ambiguity and fast-paced work environment.
- Has a positive influence on others.
Nice To Haves
- Master's degree preferred.
Responsibilities
- Lead the integration of brand and partnership strategy and governance across internal and external applications.
- Provide strategic guidance and consultation to clients across the enterprise.
- Evolve brand standards to best support Mayo Clinic's business and brand strategy.
- Uphold and maintain institutional brand standards related to all marketing and communications involving Mayo Clinic, including by external or third-party entities.
- Develop, maintain and update tools and guidelines to support brand strategy and protect Mayo Clinic's brand.
- Support the ongoing evolution of Mayo Clinic’s partnership strategy.
- Assist clients with naming.
- Manage agency partners.
- Advocate for and support Brand Strategy goals and objectives.
- Work extensively with contracts, reviewing, negotiating, and partnering with Legal and internal stakeholders to ensure agreements align with brand positioning and strategic objectives.
- Interpret and apply data to evaluate opportunities and assess associated risks.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
