Brand Manager High Brew

beliv • Miami Beach, FL

10d

About The Position

The Brand Manager will own and drive the High Brew brand’s growth and profitability with an entrepreneurial, hands-on mindset. The role uses consumer and market insights to identify opportunities, execute brand and commercial initiatives, and strengthen brand equity. It also requires cross-functional collaboration, disciplined resource allocation, and effective day-to-day execution to deliver sustainable business results.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
• 4–6 years of experience in brand management or marketing within CPG/FMCG.
• Proven experience owning a brand’s P&L and delivering growth in volume, revenue, and profitability.
• Ability to translate consumer, shopper, and market insights—including Nielsen/Circana, SPINS, and consumer research—into actionable brand and commercial plans.
• Hands-on experience developing and executing brand plans across positioning, innovation, pricing, packaging, media, and in-store activation.
• Experience collaborating with Sales, Trade Marketing, Finance, Supply Chain, and agencies.
• Financial and analytical skills, including budgeting, A&P allocation, ROI tracking, and business reviews.
• Entrepreneurial, resourceful mindset and comfort working with lean resources in a fast-paced, growing brand.
• Excellent communication and storytelling skills to influence internal and external stakeholders.
• Fluent English.

Nice To Haves

• MBA.
• Experience in the beverage industry, especially coffee, ready-to-drink, or functional drinks.
• Experience with retail and e-commerce channels such as grocery, convenience, club, Amazon, or DTC.
• Spanish language skills.
• Experience in challenger or high-growth brands, or a startup/acquired-brand environment.
• Knowledge of the coffee/cold brew category and its consumer trends.
• Digital and social media marketing experience, including influencer and performance campaigns.

Responsibilities

• Own and drive the brand’s growth and profitability.
• Use consumer and market insights to identify opportunities and develop actionable brand and commercial initiatives.
• Develop and execute brand plans end to end, including positioning, innovation, pricing, packaging, media, and in-store activation.
• Collaborate with Sales, Trade Marketing, Finance, Supply Chain, and agencies to bring initiatives to market.
• Allocate budgets and A&P resources, track ROI, and conduct business reviews.
• Strengthen brand equity and deliver sustainable business results through effective day-to-day execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level