Future Opportunity Brand Manager
About The Position
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
Requirements
- 3+ years of relevant professional experience in Brand Management, Innovation, Marketing, Consumer Insights, Strategy, or a related business function.
- Proven ability to manage multiple projects in a dynamic environment; project management experience preferred.
- Strong leadership, collaboration, and interpersonal skills with the ability to influence cross-functional teams.
- Superior strategic-thinking, analytical, and problem-solving capabilities.
- Demonstrated ability to translate data and insights into actionable business recommendations.
- Strong verbal and written communication skills, including presenting recommendations to senior leadership.
- MBA required.
Nice To Haves
- Experience with syndicated data (Nielsen, Circana/IRI, or similar) is a plus.
- Previous P&L exposure is a plus.
- Curiosity, a growth mindset, and a passion for learning and innovation.
Responsibilities
- Lead and support innovation initiatives from discovery and ideation through commercialization using Hershey’s stage-gate process.
- Partner with Consumer Insights to identify trends, unmet consumer needs, and whitespace opportunities that fuel growth.
- Contribute to annual business planning, strategic planning, and ongoing business re-planning efforts.
- Analyze business performance and marketplace dynamics to develop recommendations across key marketing levers, including advertising, promotion, innovation, pricing, and retail programming.
- Lead cross-functional teams to ensure successful execution of marketing and innovation plans.
- Develop assessments of consumers, customers, competitors, and market trends, translating insights into actionable business recommendations.
- Build strong relationships with internal stakeholders and external agency partners to drive project success.
- Support achievement of business growth, profitability, and market share objectives while developing broad general management capabilities.
Benefits
- Medical, dental, and vision coverage
- Wellness programs that support your physical and mental health
- Competitive pay
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Flexible ways of working where applicable
- Career development programs
- Learning opportunities
- Internal mobility
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
