Brand Manager, Melissa & Doug

Spin Master•Wilton, CT

1d•$100,000 - $120,000•Hybrid

About The Position

As a Brand Manager, you will be responsible for developing and managing product strategies, managing product initiatives, driving sales and revenue, and collaborating with cross-functional teams for the Melissa & Doug business. The role requires strong analytical, organizational, and communication skills, a collaborative spirit, and a passion for the entertainment and toy industries. In this role, you will report to the Senior Brand Manager.

Requirements

Experience in CPG with increasing responsibility and a proven track record of success
Experience analyzing consumer data & translating into new product recommendations
Experience managing new product launches and wholistic category portfolios
Data-driven; strong knowledge of insights & analytics

Nice To Haves

Toy experience is a plus

Responsibilities

Lead and manage innovation initiatives from ideation through launch; responsible for execution of projects including business case development, market research, pricing, forecasting and customer sell-in
Help to manage P&L including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
Develop and execute new product plans, including assortments, variations, channel segmentation and packaging
Utilize consumer insights to deliver new concepts that will drive incremental growth
Help define white space opportunities and innovative solutions to improve at the customer, category and SKU level
Track KPIs to identify opportunities and integrate into product plans
Help to manage cross-functional teams throughout stage gate and commercialization processes
Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings
Regularly perform industry trend analysis to identify and consolidate white space opportunities
Help to manage sku rationalization process and wholistic line planning
Participate in sales presentations and trade shows; provide best in class sales tools