Brand Manager

The Avon Company•Los Angeles, CA

1d•Hybrid

About The Position

We are seeking a dynamic and results-driven Brand Manager in Skincare to lead our marketing efforts with a primary focus on digital, influencers, social media, eCommerce, and website operations. In this key role, you will be responsible for developing and executing marketing strategies that drive brand awareness, engage our target audience, and boost sales.

Requirements

3-5 years of experience in brand management within the beauty and cosmetics industry, with 3+ years of product development experience
Must be self- starter and a collaborative team player
Strong communication skills, both verbal and written, and ability to present professionally to cross-functional teams and related vendors
Strong project management and time management skills with an ability to handle multiple projects
High interest in skincare, and knowledge around current trends
Excellent organization skills
Strong desire to work through challenges by implementing creative solutions
Ability to lead and inspire cross-functional teams.
Highly organized with strong project management skills.
Bachelor’s degree in marketing, Business, or a related field.

Responsibilities

Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
Develop and implement comprehensive brand strategies that align with the company's goals and objectives.
Conduct market research to identify trends, customer needs, and competitive landscape.
Provide support and training to the sales and marketing team on brand positioning and product details.
Collaborate with cross-functional teams to develop comprehensive product development strategies aligned with market trends.
Lead the planning and development of new product concepts from ideation to launch.
Develop pricing strategies to maximize revenue and profit margins.
Analyze product performance and make data-driven decisions to optimize financial outcomes.
Create and maintain detailed project timelines for each product launch.
Work closely with cross-functional teams and Assistant Brand Managers to ensure adherence to deadlines.
Craft compelling and accurate product descriptions, marketing copy, and promotional materials.
Collaborate with marketing and sales teams to create persuasive and engaging content that resonates with the target audience.