Brand Manager

Colgate • Overland Park, KS

7d • Hybrid

About The Position

The Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply! Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

Requirements

• Bachelor's degree
• 5+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
• Experience with Digital/eComm marketing (paid search, digital display, social, etc)
• Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results

Nice To Haves

• Master's Degree in Business Administration
• 4+ years of marketing experience in CPG or Animal Healthcare
• Knowledge of Retail Environment strategy
• Critical thinking & problem solving
• Strong analytical skills and capability to uncover measurable insights in large datasets
• Excellent project management skills, with the ability to lead multiple projects simultaneously
• Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment

Responsibilities

• Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth
• Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives
• Product portfolio management for key therapeutic nutrition categories
• Lead new product launches, re-launches, and updates
• Support P&L and A&P budget management
• Participate in strategic brand planning and overall brand communications plans
• Gain management alignment to brand strategies and go-to-market plans
• Manage large cross-functional teams to lead commercialization efforts
• Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives
• Lead the creative development of brand marketing IMC’s
• Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms
• Develop & align strategic 6P marketing plans and important metrics
• Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives
• Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
• Develop and lead brand presence at veterinary conferences
• Identify & lead key “test and learn” opportunities
• Drive the implementation of margin improvement and revenue growth management initiatives
• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
• Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
• Support annual budget planning process
• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
• Recommend areas for brand improvement and remediation

Benefits

• medical
• dental
• vision
• basic life insurance
• paid parental leave
• disability coverage
• participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
• a minimum of 15 vacation/PTO days
• 13 paid holidays
• Paid sick leave is adjusted based on role and location in accordance with local laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level