Brand Manager

Henry Schein•New York, NY

10d•Onsite

About The Position

This position is responsible for managing the brand and marketing strategy and on-going management of the portfolio of product brands. Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions. Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams. This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities.

Requirements

Knowledge of the healthcare or dental market preferred
Advanced brand management skills with demonstrated ability to create, launch and manage successful global product brands
Understand, interpret and act on financial information and data that contributes to business results and profitability
Strong research skills with ability to develop, implement and interrupt voice of customer research on brand and product insights
Content development, business process planning and marketplace assessment
Requires creativity, conceptualizing, project management and collaboration skills in a matrix environment
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Excellent planning and organizational skills and techniques
Ability to lead virtual teams
Excellent understanding of industry practices
Strong proficiency with tools, systems, and procedures
Excellent planning/organizational skills and techniques
Excellent independent decision making, analysis and problem solving skills
Outstanding verbal and written communication skills
Excellent presentation and public speaking skills
Excellent interpersonal skills
Excellent conflict resolution skills and ability to deliver difficult messages
Ability to build partnerships at all levels within the company
Good negotiating skills
Resolve complex issues in effective ways
Project management, consultative skills and ability to manage a budget
Specialist in multiple technical and/or business skills
Ability to cultivate and develop lasting internal and external customer relations
Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.

Nice To Haves

Master's degree or global equivalent preferred.
May hold two or more industry certifications.

Responsibilities

Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements.
In collaboration with the business unit leadership, own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members.
Develop product positioning and support product launch strategy based on forecast metrics.
Define and develop annual marketing strategy that supports business goals, collaborating closely with Product Management and Commercial Marketing teams.
Brief Marketing Services team on individual campaign objectives, maintain KPIs and leverage for program improvement.
Develop and manage product launch strategy based on forecast metrics.
Manage and track annual marketing budget.
Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities, and pack/format optimization to meet channel and consumer needs.
Develop appropriate and impactful sub-brands and manage trademark process in association with Henry Schein legal teams.
Ensure naming conventions have universal appeal.
Manage brand packaging strategy and design elements.
Support the development of clear guidelines for downstream designers to follow.
Support the development of training materials.
Build relationships across key customer segments to ensure marketing programs have the right impact.
Work closely with Education team to deliver customer education programs aligned with marketing strategy.
Lead cross-functional meetings with clear and actionable objectives.
Influence peers and hold accountable for deadlines and support of projects.