Brand Manager

Colgate•Overland Park, KS

13d•Hybrid

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. At Hill’s, the Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. They lead the development of sub-category / brands strategies including Innovation Grid, Brand activations, Promotional Events, Media and 5P strategies, taking into consideration the business dynamics and opportunities. This role drives the execution of margin improvement and simplification initiatives within sub-brand.

Requirements

Bachelor's Degree
5+ years of experience in CPG marketing, retail marketing experience or agency experience
Brand marketing knowledge

Nice To Haves

MBA
At least 2 years of marketing experience in Animal Healthcare or Human Healthcare
Digital/eComm marketing knowledge (paid search, digital display, social, etc)
Knowledge of Retail Environment strategy
Ability to prioritize multiple tasks simultaneously
Critical thinking & problem solving
Strong analytical skills and ability to uncover measurable insights in large datasets
Effective communicator
Ability to achieve operational results
Influence independently, negotiate effectively and build relationships with cross functional team members

Responsibilities

Develop pet parent and veterinarian targeted Growth Strategies by sub-brand, species, product form, and/or condition
Drive Product Superiority by identifying, substantiating and activating differentiated claims in integrated marketing communications
Identify issues / opportunities and propose action plans to achieve the objectives of the brand
Develop & utilize strong consumer & shopper insights of the category, market and segments
Define Global Pricing & Portfolio Strategies and Competitive Benchmarking
Gain Senior Mgt alignment to brand strategies and go-to-market plans
Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
Lead Strategic Brand Campaigns overseeing the development and global rollout of equity campaigns
Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
Lead global Portfolio Optimization efforts to align with regional needs
Manage brand A&P budgets
Lead & deploy commercial projects ensuring business continuity
Ongoing monitoring and analysis on brand sales, volume, market share, competitive insights.
Support Long Lead Planning, Budget Review, and Mid-Year Review
Active collaboration with numerous functions including Insights, Innovation, Digital, Data & Analytics, Professional Veterinary Affairs, Customer Development, Supply Chain, Legal/Regulatory, S&T, and Corporate Communications
Manage large cross-functional teams to lead commercialization efforts