Brand Manager

Kawartha Dairy•Kawartha Lakes, ON

16d•Onsite

About The Position

If you’re passionate about understanding and serving consumers and have a curiosity to understand business and brand performance – and having fun doing it, apply to our Brand Manager opportunity in Bobcaygeon, ON.

Requirements

Post Secondary Education with preference for Commerce or Marketing focus
5+ years of brand marketing experience, preferably in CPG, with proven experience leading successful marketing and innovation strategy and execution
Innovative, entrepreneurial marketer, with keen creative eye and proven ability to develop brand aligned marketing campaigns
Strong consumer understanding and curiosity
Proven cross-functional collaborator and influencer
Natural leader with strong interpersonal skills and excellent written and verbal communicator
A resourceful self starter with a positive attitude, who is willing to roll up their sleeves to get it done

Responsibilities

Translate business situation, consumer understanding and brand foundations into consumer-focused Marketing Strategy to deliver against our KPIs and our Strategic Plan
Bring entrepreneurial thinking and small brand grit to lead Marketing communications from brief to execution
Lead social media strategy across multiple platforms, leveraging learnings for real-time optimization and testing innovative approaches to drive awareness, engagement, and trial
Deliver insight-driven recommendations for platform management including, but not limited to, expanding brand presence to additional social media platforms
Oversee website optimization to drive increased traffic and improve user experience
Identify SMART goals for social and digital channels
Develop reporting routines across social and digital media to inform and educate internal stakeholders on progress towards KPIs
Oversee consumer-driven innovation projects including strategy, ideation, research, and execution
Work collaboratively with a broad cross-functional team to drive multi-faceted commercialization projects from strategy to ideation and execution
Work collaboratively with our Retail Teams to deliver impactful in-store communication and retail innovation to drive retail revenue, profits, awareness, and trial
Work collaboratively with our Manager, Consumer Care to understand consumer opportunities and recommend and develop corresponding action plans
Collaborate with Sales and the field team to develop marketing programs that directly fuel sales growth and foster deeper relationships with customers and scooping partners
Mine syndicated data and lead qualitative and quantitative research as needed to understand category dynamics, competitive environment, consumer perceptions and behaviours to influence Marketing and Innovation Strategy
Develop creative in adherence to the Brand VIS, ensuring consistency in hierarchy and tone of voice across all touchpoints and channels