Brand Manager

Crecera Brands • Holland, MI

6d

About The Position

The Brand Manager will play a critical role in driving the overall growth, performance, and execution of the Woosh Beauty brand across marketing, retail, operations, and distribution. This individual will serve as a key connector between internal teams and external partners to ensure the brand is positioned for long-term growth and profitability.

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will help oversee key areas of brand performance including revenue growth, gross margin improvement, promotional effectiveness, retail execution, and overall P&L performance.

The ideal candidate is both strategic and execution-focused, comfortable managing relationships with retailers, vendors, agencies, and distribution partners, including maintaining ongoing communication and alignment with the distribution center (DC) regarding inventory flow, fulfillment, timelines, and operational performance.

This role is ideal for someone who enjoys driving business results, building relationships, and helping scale a growing consumer brand in a fast-paced entrepreneurial environment.

Requirements

• 3–6 years of experience in brand management, product management, or a related role within consumer goods or beauty
• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience
• 5+ years of experience in brand management, beauty, consumer products, retail, or related industries
• Strong understanding of brand growth strategy, retail operations, and financial business management
• Experience managing or influencing brand P&L performance, budgets, forecasting, or profitability initiatives preferred
• Experience working cross-functionally with marketing, retail, operations, and distribution teams
• Experience managing relationships with external vendors, retailers, agencies, or supply chain partners
• Excellent communication, presentation, and relationship management skills
• Strong organizational and project management abilities
• Analytical mindset with the ability to translate insights into action
• Comfortable operating in a fast-paced, entrepreneurial environment
• Passion for beauty, consumer products, and brand storytelling

Responsibilities

• Help develop and execute the overall Woosh Beauty brand strategy aligned with company growth goals
• Ensure consistent brand positioning, messaging, voice, and visual identity across all consumer touchpoints
• Identify opportunities to grow market share, improve customer engagement, and strengthen brand awareness
• Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities
• Partner with leadership on strategic growth initiatives and long-term brand planning
• Support ownership and management of brand P&L performance including revenue, gross margin, promotional spend, and operating expense tracking
• Analyze financial performance across products, channels, and retail partners to identify risks, opportunities, and growth strategies
• Collaborate with leadership and finance resources on forecasting, budgeting, pricing strategies, and profitability planning
• Monitor ROI on marketing campaigns, promotions, launches, and retail initiatives
• Recommend actions to improve sales performance, inventory efficiency, and overall brand profitability
• Serve as a primary point of coordination across marketing, retail, operations, distribution, and external partners
• Maintain strong communication and relationships with vendors, agencies, retail accounts, and distribution partners, including the DC
• Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners
• Support retail launches, merchandising initiatives, promotional planning, and account-specific marketing efforts
• Analyze sales trends and customer feedback to identify opportunities and recommend action plans
• Assist in forecasting discussions and inventory planning coordination as needed
• Coordinate cross-functional initiatives to ensure alignment on campaigns, promotions, launches, and retail priorities
• Partner closely with marketing on campaigns, influencer partnerships, social media strategy, and brand storytelling
• Collaborate with operations and supply chain partners to proactively identify and resolve issues related to logistics, inventory, and fulfillment
• Support communication and relationship management with agencies, vendors, and strategic partners
• Track and report on key brand performance metrics including sales growth, gross margin, campaign performance, retailer feedback, and customer engagement
• Build and present business reviews, forecasts, and performance updates for leadership and key stakeholders
• Use financial and operational data to evaluate business health and recommend strategic actions
• Prepare presentations and reporting materials for internal and external stakeholders

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level