Brand Manager (Java, Juice & Rehab)

Monster Energy • Corona, CA

2d • $84,000 - $112,000

About The Position

As a Brand Manager for Java Juice & Rehab, you'll own the brand from strategy to street - setting the plan, tracking performance, watching competitors, and making sure every execution hits the standard. You'll lead a team, turn data into selling stories, and build campaigns & activations that drive demand where it actually counts. If you can live in the numbers AND the real world - and you hate safe ideas - this role's for you.

Requirements

• Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study
• More than 5 years of experience in marketing, brand management
• Microsoft Office, Social Media, Click Up, Nielsen

Nice To Haves

• Between 3-5 years of experience in consumer packaged goods (CPG) industry preferred

Responsibilities

• Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
• Lead, manage and coach the brand marketing team
• Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
• Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
• Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
• Develop and manage project workflows as it pertains to brand marketing Initiatives.
• Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
• Ensure all projects and programs are accounted for and meet budget parameters
• Develop new news and big ideas for brand programs and projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level