Brand Manager, GreenCars

Lithia & Driveway

3d•$75,000 - $100,000•Hybrid

About The Position

At Lithia & Driveway (NYSE: LAD), our success is fueled by high-performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient experiences across the vehicle ownership lifecycle by leveraging our hundreds of store locations and key adjacencies—including Driveway, DFC, and GreenCars. Built on a retail model that champions entrepreneurial leadership and Growth Powered by People, we continue to expand what’s possible in automotive retail through innovation, collaboration, and scale. Within this ecosystem, GreenCars plays a critical role in educating and empowering customers as they explore electric, hybrid, and fuel-efficient vehicles. We are seeking a Brand Manager for GreenCars to help grow awareness of the brand, strengthen dealership engagement, and expand the reach of GreenCars.com. This role blends content strategy, digital marketing, retail activation, and event execution to connect GreenCars programs with both online audiences and in-store dealership experiences. The Brand Manager will serve as a key connector across marketing, creative, SEO, CRM, retail, and sales teams—ensuring GreenCars initiatives are executed consistently and effectively across all channels while driving measurable engagement and lead generation.

Requirements

3+ years of experience in marketing, brand management, digital marketing, events, CRM, or retail/dealership operations
Strong project management, communication, and organizational skills
Experience working in cross-functional environments with multiple stakeholders
Familiarity with CRM systems, lead management, and performance reporting preferred
Ability to manage multiple priorities in a fast-paced environment
Experience supporting campaigns, activations, or event execution preferred
Bachelor’s degree in Marketing, Business, Communications, or related field preferred (not required)
High School graduate or equivalent, 18 years or older required.

Nice To Haves

Familiarity with CRM systems, lead management, and performance reporting
Experience supporting campaigns, activations, or event execution
Bachelor’s degree in Marketing, Business, Communications, or related field

Responsibilities

Support execution of GreenCars campaigns, content initiatives, dealership programs, and partner activations
Coordinate cross-functional projects, timelines, deliverables, and stakeholder communications
Build and maintain relationships with dealership and retail teams to support program adoption
Partner with marketing, sales, CRM, and retail teams to support lead generation and lead management efforts
Assist with planning and execution of events and activations, including logistics, lead capture, and follow-up
Support GreenCars.com content and communications across digital channels
Track program performance and support reporting on campaign and activation results