Brand Manager, V8 Energy

Campbell's•Camden, NJ

29d•$132,900 - $182,700•Onsite

About The Position

Since 1869, Campbell’s has connected people through food they love and is proud to be stewards of amazing brands that people trust. The Brand Manager, V8 Energy will drive growth within Campbell’s Meals & Beverages Division. You will build and execute plans to deliver annual brand, financial, and share objectives while strengthening your leadership, strategic, and execution capabilities. You will shape insight-driven marketing strategies, brand positioning, innovation, communications, and the long-term category vision, while supporting the Senior Director in developing the vision and strategic long-range plan for the V8 Energy portfolio.

Requirements

Bachelor’s degree in business or a related field.
8+ years of consumer marketing or related industry experience.
Proven experience developing brand strategy through a disciplined approach.
Track record of developing successful breakthrough integrated marketing campaigns, with an emphasis on digital and social media.
Ability to develop a perspective, interpret data, and communicate a clear, compelling story with impact.
Demonstrated ability to translate consumer and business insights into actionable opportunities, including when information is limited.
Strong strategic and innovative mindset, with the ability to balance long-term business needs and near-term execution.
Experience motivating high-performing cross-functional teams, influencing stakeholders, and holding partners accountable for total business impact.
Strong collaboration skills and experience bringing in-market activations and launch scenarios to life.
Excellent communication and presentation skills, with the ability to inform, influence, and collaborate across functions and organizational levels.
Strong analytical skills and business and financial acumen.
Strong creative thinking and experience building activations with creative, digital, social, PR, and media agency partners.
Ability to proactively prioritize and execute multiple tasks within tight timeframes in a dynamic environment while remaining flexible as priorities shift.
Clear thinking in ambiguous situations, resilience under visibility and pressure, resourcefulness, and a tenacious “can do” attitude.
Consumer-first mindset, curiosity about consumers, enthusiasm for marketing, and passion for the brand.
Willingness to learn, teach, challenge the status quo, and bring fresh thinking that strengthens the team’s knowledge, skills, and processes.

Nice To Haves

MBA.
Food and beverage industry experience.
Experience developing category and customer strategies to win in adjacent or new categories.
Experience with Microsoft Office, IRI Unify, Nielsen, and SPINS.

Responsibilities

Develop a holistic view of macro trends, the category and competitive landscape, and consumer motivations to identify key growth opportunities.
Partner with the Integrated Marketing Team to translate marketing objectives into compelling content and activation across social, digital, and PR.
Lead business analytics, including share, competitive performance, and consumption drivers; monitor results against objectives and recommend course corrections.
Manage monthly consumption analysis and volume forecasting with Demand Planning and Sales Strategy, identifying risks and opportunities against the annual operating plan.
Develop the innovation platform—including line extensions and new packs or formats—from concept through in-market execution.
Lead cross-functional teams through the stage-gate and commercialization process.
Partner with Sales and Insights to develop compelling sell-in stories and materials.
Identify strategic knowledge gaps and partner with Consumer Insights to build learning plans.
Manage the P&L responsibly, lead cross-functional business teams, commercialize and execute plans with excellence, and proactively identify margin-improvement opportunities.
Manage and develop a Senior Associate Brand Manager and Associate Brand Manager.
Support other category and marketing priorities as needed.

Benefits

Medical insurance
Dental insurance
Short-term disability insurance
Long-term disability insurance
AD&D insurance
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off
Holiday pay
Free access to the fitness center (if in WHQ)
Access to on-site day care (operated by Bright Horizons) (if in WHQ)
Company store (if in WHQ)
Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
Employee Resource Groups (ERGs)