Brand Manager

Frank Liquor Company Inc.•Middleton, WI

1h•Hybrid

About The Position

Frank Liquor Company is looking for a motivated and strategic Brand Manager to drive the growth and success of its supplier portfolio. This role serves as the primary connection between supplier partners, sales teams, and retail customers. The Brand Manager will develop brand strategies, identify new business opportunities, execute promotional programs, and collaborate with internal teams to expand product distribution and strengthen brand presence.

Requirements

High school diploma or equivalent required; bachelor's degree in a related field preferred.
Three years of on- or off-premise experience and previous beverage industry sales experience preferred.
Experience in the Consumer Packaged Goods (CPG) industry preferred.
Previous brand management and/or leadership experience preferred.
Industry-related professional certifications preferred.
Valid driver's license, proof of insurance, and reliable transportation required.
Ability to obtain and maintain the necessary liquor salesperson permit.
Ability to travel, including overnight stays for business meetings and related activities.
Flexibility to work occasional evenings, weekends, and holidays as business needs require.

Nice To Haves

Strong relationship-building, communication, and interpersonal skills.
A proactive, results-driven mindset with the ability to identify opportunities and turn them into action.
Excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.
Strong presentation and negotiation skills, with the ability to communicate effectively with diverse audiences.
Analytical thinking and the ability to interpret sales trends, evaluate pricing, and make data-informed decisions.
Ability to collaborate across departments, influence others, and build partnerships at all levels.
Adaptability, sound judgment, and confidence navigating changing priorities and challenging conversations.
Strong understanding of sales strategies, promotional execution, and business operations.
Proficiency with industry-related software and reporting tools; experience with eoStar is preferred.
Knowledge of the beverage industry, supplier marketing guidelines, and applicable alcohol distribution regulations.

Responsibilities

Serve as the primary point of contact for assigned suppliers, developing strong relationships and maintaining regular communication regarding brand goals, programs, and business opportunities.
Develop and execute supplier brand strategies, promotional programs, and go-to-market initiatives that support sales objectives and expand brand awareness.
Partner with sales managers and representatives to identify opportunities, increase product distribution, and strengthen brand presence throughout the Frank Liquor Company territory.
Collaborate with sales leadership to establish priorities, communicate brand programs, and provide ongoing portfolio training and development to the sales team.
Develop promotional pricing strategies, evaluate retail pricing, forecast sales, and monitor profitability to support both company and retail partner objectives.
Build relationships with key retailers and internal stakeholders to support brand execution, identify opportunities, and deliver successful programs.
Monitor brand standards, promotional activities, inventory levels, and retail execution to ensure alignment with supplier and company objectives.
Develop and track supplier and internal sales budgets, evaluate performance trends, and use data to make informed business decisions.
Coordinate promotional materials, lead brand presentations, and conduct product trainings and tastings for sales teams and retail partners.
Maintain expert knowledge of assigned brands, product offerings, upcoming promotions, supplier guidelines, and industry regulations.
Identify opportunities for continuous improvement, assist with special projects, and adapt to evolving business priorities.