Brand Manager, Signature Sodas

Coca-Cola•Atlanta, GA

1d•Onsite

About The Position

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. This role involves using knowledge of syndicated sources to analyze trends, drive increases in volume and brand equity, and leverage analytics to create clear, actionable insights. The Brand Manager will develop marketing plans, build compelling stories to influence stakeholders, and partner with teams to define growth strategies and annual brand plans. They will manage brand performance through data analysis, convert KPIs into insights and actions, and manage program budgets and timelines for flawless execution. The role also includes leading innovation, ensuring optimal implementation of brand programs, leveraging partnerships to impact market share, and executing financial and operational routines.

Requirements

Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business.
3+ years of relevant work experience in brand management.
Experience with Nielsen or IRI, Numerator, Bases and other quantitative research tools.
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
Ability to translate analytics and insights into simple clear stories that drive to understanding and action.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations.
Experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

MBA preferred.
A passion for understanding consumer behavior.
Experience in working in a cross functional and international environment is ideal.

Responsibilities

Use knowledge of syndicated sources (e.g., AC Nielsen) to analyze trended consumer and volume dynamics.
Apply knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, commercial activation).
Leverage analytics to create clear stories and drive insights that lead to action.
Apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) in the development of marketing plans.
Build compelling stories leveraging analytics and insights to influence the system and drive action for the brand.
Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans.
Ensure consideration of local brand positioning and insights in growth strategies and brand plans.
Partner with other brand managers and Operating Unit category teams to define and develop common plans and executions.
Manage brand and project performance through data analysis by converting KPIs and findings into specific insights and actions.
Manage program budgets and timelines to drive flawless execution of the plan.
Lead and commercialize innovation partnering across the NAOU and system to launch projects and innovations.
Ensure optimal implementation and amplification of brand programs with consumers and shoppers, in close collaboration with bottling partners.
Leverage partnerships, both internally and externally, to impact brand market share while optimizing efficiency.
Execute strong financial and operational system/partner routines.