Brand Manager- Grey Goose

Bacardi • Coral Gables, FL

18h

About The Position

As Brand Manager for Grey Goose, you will help shape the future of an iconic luxury spirits brand. You will turn consumer and cultural insights into brand communications and experiences that build relevance, strengthen long-term brand equity, and drive growth. Working across creativity, culture, and commercial performance, you will collaborate with marketing, commercial, agency, and external partners. The role calls for strategic thinking, entrepreneurial action, and a focus on bringing marketing work to life in the market.

You will contribute to brand strategy and North America Integrated Activity Plans, lead U.S. consumer-facing programs and assets, and support commercial planning, innovation, performance measurement, and budget optimization. You will work across multiple marketing disciplines and partners to deliver connected, commercially effective programs.

Requirements

• Bachelor’s degree in Marketing or a related field.
• At least 4 years of experience in brand management or agency experience leading multiple marketing projects.
• Experience across multiple disciplines such as digital, social, experiential, media, partnerships, or innovation.
• Fundamental understanding of profit drivers and a commercially focused approach to brand planning.
• Strong analytical capability and comfort using brand, consumer, media, commercial, and financial data to derive insights and actionable recommendations.
• Creative, innovative, consumer-focused marketing approach and desire to achieve results.
• Experience managing creative, media, experiential, public relations, or other external agency partners.
• Excellent written, verbal, and presentation skills, with confidence communicating recommendations to internal and external audiences.
• Capacity to foster belonging and help people feel appreciated for who they are, what they do, and who they can become.
• Self-awareness, reflection, and understanding of personal strengths, weaknesses, and impact on others.
• Ability to understand and relate to people, navigate difficult situations, and support collective performance.
• Consistent delivery of results in new situations, inspiring teams and building confidence.
• Critical thinking skills to address complex problems and make fresh connections while balancing strategy with execution.
• Curiosity, willingness to experiment, ability to handle change, and a growth and learning mindset.

Nice To Haves

• MBA.
• Experience in spirits, beverage, fast-moving consumer goods, experiential marketing, or lifestyle brands.
• Luxury brand experience.

Responsibilities

• Contribute to brand strategy and North America Integrated Activity Plans, translating brand priorities and consumer insights into actionable programs.
• Support joint business planning with commercial and customer marketing teams to identify opportunities and develop programs that drive commercial success.
• Lead the planning, development, and execution of U.S. consumer-facing brand programs and assets across relevant channels.
• Lead the development and execution of brand partnerships, sponsorships, and experiential programming across multiple channels and agencies.
• Collaborate with media, digital, public relations, social, advocacy, customer marketing, commercial, and agency partners to deliver connected programs.
• Ensure programs are commercialized effectively, with the tools and assets needed for high-quality in-market execution.
• Support the development, execution, and tracking of innovation projects.
• Lead brand performance analysis, measurement, and evaluation of activity impact.
• Manage and optimize an assigned A&P budget to maximize return on investment.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement/pension plan.
• Medical insurance.
• Critical illness insurance.
• Life insurance.
• Employee assistance programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level