Brand Manager - Refreshments

Well Enterprises • Chicago, IL

7h • $115,766 - $162,073 • Hybrid

About The Position

Wells Enterprises is looking for a strategic & action-oriented Brand Manager to steward our Refreshment brands into their next era of growth. Reporting to the Director of Refreshment, you will be responsible for the day-to-day management of multiple Refreshment brands, including a growing number of candy brand launches into the frozen category. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, has portfolio management skills, and can inspire a diverse cross functional team.

Requirements

• Self-starter who thrives in autonomy
• Mix of creative instincts and analytical prowess
• Portfolio management skills
• Ability to inspire a diverse cross functional team

Responsibilities

• Develop, collaborate, and implement brand strategies that grow the Refreshment business in frozen treats.
• Champion the bottom-line success of the brands, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Lead communication & collaboration efforts with our partners at Ferrara, leveraging the equity of their powerful candy brands to drive Refreshment growth while contributing to their continued Masterbrand expansion.
• Lead our Licensed business, partnering with other brand leaders and licensor partners to bring cultural relevance to the category in retail and mobile vending.
• Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• Partner with our innovation team, product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.
• Lead & coach a team of (1) Sr. Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.

Benefits

• Comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO).
• Eligible employees may also receive an annual incentive bonus based on Company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed