Brand Manager, Wellbeing Collective

Unilever•Hoboken, LA

5d•$103,000 - $154,400•Hybrid

About The Position

The Brand Manager, Wellbeing Collective is responsible for managing the ongoing business/marketing support for new product platforms. They will own the end-to-end process for platform extensions, execute go-to-market strategy and see through to execution the fully integrated creative campaigns tied to new launches or content streams. This role will focus on driving a streamlined full funnel consumer journey, ownership and accountability of business performance within a given product platform, and progress against clearly outlined KPI’s, reporting to the Director in the Marketing team. Unilever is a business that makes a real impact on the world, working on brands that are loved and improve the lives of our consumers and the communities around us. The Wellbeing Collective Group at Unilever is focused on building and growing brands in the health and wellness space, spanning Vitamins, Minerals and Supplements, alongside adjacent areas of functional hydration and nutrition. This group brings together a portfolio of high growth health and wellness brands built to help people feel better every day, including OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly and Onnit, as well as Equilibra (Italy). The team works in an agile, fast-moving environment, collaboratively within the team and with Unilever colleagues around the world, in a project-based, networked way where everyone needs to be able to take a step back and think strategically, as well as roll up their sleeves and get their hands dirty, to be entrepreneurial and experiment, as well as bring in the best of Unilever and work the structures of a large company, and to take charge and lead, as well as follow and support others.

Requirements

3-5 years of experience within CPG in a marketing role, with experience launching new products and GTM marketing activations (360 campaigns, social, digital, etc.).
Experience deconstructing business performance leveraging data analysis specifically in Nielsen, IRI, SPINS, or a similar data source.
Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile).
Strong time and project management skills.
Bachelor’s Degree or Certificate.
Strong communication and collaboration skills.
Ability to multi-task and thrive in a deadline driven environment.
Ability to work in a fast-paced setting under tight deadlines.

Nice To Haves

Experience in forecasting a plus.
Experience in health and wellness space a plus.

Responsibilities

Product platform accountability and business understanding – tracking business performance across new product launches across the retail market, providing assessments on performance to senior leadership, and proposing short and long-term marketing plans to support growth.
Create 3-year innovation roadmap for pipeline extension and LTOs for new platforms.
Collaborate with retail marketing team on sell-in support decks and campaign retail marketing assets when needed.
Own the development of fully integrated campaigns for key new item launches (new product platforms) when they are ready to go-to-market.
Work cross-functionally across sales, finance, ops, media teams to develop and deliver growth plans and also provide product platform performance and forecasting insights for demand plans.
Collaborate with Consumer Insights team on campaign testing process and learning application- creating stimulus, maintaining workflow, summarize feedback, implement into marketing plans.
Create and release a routine trend report on brand campaigns, product innovation, cultural moments, trend forecasts, product/retailer/ sales trend forecasts.
Operate through the lens of DEI and diversity goals.
Be timely and accountable to workflow of all assigned projects end-to-end from kick-offs to post mortems.
Remain accountable to timelines, asset delivery and review meetings with cross-functional teams, external agencies and upper management to ensure timely execution of campaigns, tasks, and/or all assigned projects.
Be consumer obsessed, health & wellness obsessed, and product obsessed!