Brand Manager Traditional Smokefree

Philip Morris International U.S.•Stamford, CT

4d•$132,000 - $165,000•Hybrid

About The Position

At Philip Morris International (PMI), we’re transforming our business and building our future on the purpose to deliver a smoke-free future. This role sits with our Swedish Match affiliate. The Brand Manager – Traditional Smokefree is responsible for planning, leading, and executing end‑to‑end brand and product management activities for PMI’s Traditional Smokefree portfolio in the U.S., in line with PMI’s smokefree ambition and business objectives. The role owns short‑ and long‑term brand plans, activation programs, and portfolio initiatives to deliver sustainable volume, share, and profit growth. Acting as the day‑to‑day brand steward, the Brand Manager champions a consumer‑centric, insight‑led approach, translating deep consumer understanding and market intelligence into actionable brand strategies and ensuring strong cross‑functional execution across on‑ and off‑line consumer touchpoints within a highly regulated environment.

Requirements

Strong strategic and analytical skills with demonstrated ability to translate consumer insights into concrete brand and commercial actions
Proven ability to develop and execute consumer-centric brand strategies across physical and digital touchpoints
Solid understanding of digital marketing, CRM, and loyalty mechanics, ideally within regulated environments
Strong communication, presentation, and influencing skills in cross‑functional, matrixed organizations
Demonstrated problem‑solving mindset and ability to manage multiple initiatives while keeping the consumer at the center
Advanced proficiency in Excel, PowerPoint, and syndicated retail data (e.g. Nielsen, MSAi, Circana etc)
Bachelor’s degree from an accredited four‑year college or university required.
Minimum 5 years of brand management experience or 5 years of sales management experience within CPG consumer goods, or regulated categories.
Experience working with agencies, digital platforms, and cross‑functional partners.
Authorized to work in the US now and in the future without sponsorship

Nice To Haves

MBA preferred.
Exposure to highly regulated environments strongly preferred

Responsibilities

Develop and execute brand strategies and annual plans, translating consumer insights, category dynamics, and competitive intelligence into brand choices aligned with portfolio direction, brand positioning, and regulatory requirements
Lead day-to-day brand and product management for the Moist Snuff portfolio, including product configuration, packaging rejuvenations, portfolio optimization, line extensions, and innovation, leveraging in-market performance, consumer feedback, and data-driven insights
Manage brand website and lead digital campaigns across channels, ensuring a superior, consistent and compliant consumer journey across touchpoints
Oversee loyalty and engagement programs, including program design, content, and performance optimization
Leverage CRM and consumer data to drive acquisition, engagement, and retention
Partner with Finance to develop 1–3 year Long Range Plans, translating brand strategy into volume, share, and profit targets; collaborate on P&L inputs, including forecasting, performance tracking, and investment prioritization
Drive profitability through pricing, portfolio mix, and investment decisions in collaboration with Sales and Finance teams
Support business cases for investments and innovation, grounded in consumer value creation
Monitor competitive, category, consumer, and regulatory trends, and translate data and research into actionable, forward-looking insights that shape portfolio and brand strategies
Ensure insights are activated holistically across the consumer journey, protecting consistency between brand strategy, messaging, activation, and in‑market execution
Partner closely with Sales, Trade Marketing, Commercial Deployment, Business Control, R&D, Supply Chain, Legal, Digital, and Market Research teams to enable strong, consumer‑led go‑to‑market execution
Brief and manage advertising, digital, CRM, and promotional agencies with clear consumer‑centric objectives, ensuring strategic alignment, high‑quality output, and full regulatory compliance
Manage key internal and external stakeholders with a collaborative, ownership‑driven approach that balances consumer needs, regulatory constraints, and commercial realities
Act as a strong brand steward and consumer advocate for the Traditional Smokefree portfolio internally and externally